TrustistTransfer Launches New Features to Further Streamline the Payment Process!
TrustistTransfer is a game-changing solution for businesses who are seeking a hassle-free and cost-effective way to accept payments. Only just heading into their second year, the team at Trustist are thrilled to announce even more functionality with the introduction of Apple Pay and Google Pay! The innovative platform of TrustistTransfer allows businesses to collect […]
Rucksack Music Adds Pebble to its Bag of Tricks!
Activity software streamlines bookings and payments for children’s music club. Rucksack music began its journey back in 1997. As a trained teacher, Amy Maguire was surprised by the lack of quality children’s activity groups in her area. Taking matters into her own hands, she started an informal music group in her local church hall. The […]
ICAP Conference 2023 Date Announced!
We are delighted to annouce that Saturday 30th September will be our 2023 ICAP Conference, held at Millenium Point in Birmingham. This one day event will include lunch and evening networking. More details will be announced later in the year.
Have you heard the buzz around ChatGPT?
Hi, children’s activity providers. Are you tired of spending hours brainstorming, writing, and editing marketing content? Do you wish you had a magic wand to create the perfect post, email, or advert that your customers can’t resist? Well, guess what? You don’t need a magic wand, because Chat GPT is here to help you out! As a […]
Useful Free Resources for Children’s Activity Providers
Now firmly in the UK summer holidays, we hope you’re managing to take some time off or at least have some planned in the near future. We spoke recently about the essential need to switch off this summer and glad to hear from so many of our members they are doing just that. ICAP celebrated 12 months […]
Free Marketing Event for Children’s Activity Providers
Free Online Event for Children’s Activity Providers… This April, ICAP are holding a two day event focusing on how to get the most out of your marketing. Despite the coronavirus pandemic, marketing is constantly evolving and the children’s activities sector is shifting, so you need to keep pace. Having a strong approach to marketing your business is a must, but what should you be really focusing on? We […]
10 free or low-cost ways children’s activity providers can boost their marketing
The children’s activity sector is pretty crowded so ensuring you have a focused plan on how to get in front of your ideal customers is a must. Marketing spend across the sector is typically below 5% of revenue, which is on the low end compared to other industries. Word of mouth and referrals have traditionally played […]
How to Write and implement a marketing plan
The only way to grow your business, you client base and your revenue is by marketing. The more you plan and strategize your marketing, the more effective your marketing efforts will be. A good marketing plan is a clear set of goals and aspirations and the roads to take to reach them, with clear, defined […]
The principles of marketing
Everything you need to know about marketing Marketing has become synonymous with advertising but that’s not all there is to it.. Marketing means the process of investigating the needs and wants of your target demographic so that the product or service, the price, promotion and distribution thereof, entices and satisfies customers. In other words, it’s […]
Choosing a brand name
One of the most vital parts of a brand is its name. So how do you choose what will stick with you for the foreseeable future of your business? Brand names are the bread and butter of a company or business. It is the name and logo which becomes associated with your brand, be it […]
