Useful Free Resources for Children’s Activity Providers

Now firmly in the UK summer holidays, we hope you’re managing to take some time off or at least have some planned in the near future. We spoke recently about the essential need to switch off this summer and glad to hear from so many of our members they are doing just that. ICAP celebrated 12 months […]

Free Marketing Event for Children’s Activity Providers

Free Online Event for Children’s Activity Providers…  This April, ICAP are holding a two day event focusing on how to get the most out of your marketing. Despite the coronavirus pandemic, marketing is constantly evolving and the children’s activities sector is shifting, so you need to keep pace. Having a strong approach to marketing your business is a must, but what should you be really focusing on? We […]

10 free or low-cost ways children’s activity providers can boost their marketing

The children’s activity sector is pretty crowded so ensuring you have a focused plan on how to get in front of your ideal customers is a must.  Marketing spend across the sector is typically below 5% of revenue, which is on the low end compared to other industries. Word of mouth and referrals have traditionally played […]

How to Write and implement a marketing plan

The only way to grow your business, you client base and your revenue is by marketing. The more you plan and strategize your marketing, the more effective your marketing efforts will be. A good marketing plan is a clear set of goals and aspirations and the roads to take to reach them, with clear, defined […]

The principles of marketing

Everything you need to know about marketing Marketing has become synonymous with advertising but that’s not all there is to it.. Marketing means the process of investigating the needs and wants of your target demographic so that the product or service, the price, promotion and distribution thereof, entices and satisfies customers. In other words, it’s […]

Choosing a brand name

One of the most vital parts of a brand is its name. So how do you choose what will stick with you for the foreseeable future of your business? Brand names are the bread and butter of a company or business. It is the name and logo which becomes associated with your brand, be it […]

Registering a Trademark

Registering a Trademark is one of the most effective ways to protect your brand name and work, so how do you go about doing it? Trademarking your brand, business, and work is the best way to protect everything. Many people can struggle with registering their trademark by themselves and turn to a lawyer for simple […]

Social media in 2020 and beyond

With many activity providers having long periods without running classes, or pivoting into paid or unpaid online classes, I’ve seen dramatic changes in the way people have been using social media. In pre-Covid times (remember those?) I would often look at an activity provider’s page for and see sales post after sales post. “Our next […]

What is Pay-Per-Click (PPC) and why does it matter?

What is Pay-Per-Click (PPC) and why does it matter? You probably already know what Pay Per Click (PPC) advertising is, even if you don’t know the term. But whether you know what it is or not, it’s a vitally important part of your business and should be an important part of your marketing plan. Here’s […]

Covid-19 impact on websites and SEO

Nobody could have foreseen the impact Covid-19 had on business both on the high street and online. It wasn’t just B2C businesses that were affected but also B2B. Even if one business wasn’t directly affected by the crisis then chances are it was affected indirectly by a partner business or client being affected, thus creating […]