TrustistTransfer Launches New Features to Further Streamline the Payment Process!

TrustistTransfer is a game-changing solution for businesses who are seeking a hassle-free and cost-effective way to accept payments. Only just heading into their second year, the team at Trustist are thrilled to announce even more functionality with the introduction of Apple Pay and Google Pay!   The innovative platform of TrustistTransfer allows businesses to collect […]

Rucksack Music Adds Pebble to its Bag of Tricks!

Activity software streamlines bookings and payments for children’s music club. Rucksack music began its journey back in 1997. As a trained teacher, Amy Maguire was surprised by the lack of quality children’s activity groups in her area. Taking matters into her own hands, she started an informal music group in her local church hall. The […]

ICAP Conference 2023 Date Announced!

We are delighted to annouce that Saturday 30th September will be our 2023 ICAP Conference, held at Millenium Point in Birmingham. This one day event will include lunch and evening networking. More details will be announced later in the year.

Have you heard the buzz around ChatGPT?

Hi, children’s activity providers. Are you tired of spending hours brainstorming, writing, and editing marketing content? Do you wish you had a magic wand to create the perfect post, email, or advert that your customers can’t resist? Well, guess what? You don’t need a magic wand, because Chat GPT is here to help you out! As a […]

Useful Free Resources for Children’s Activity Providers

Now firmly in the UK summer holidays, we hope you’re managing to take some time off or at least have some planned in the near future. We spoke recently about the essential need to switch off this summer and glad to hear from so many of our members they are doing just that. ICAP celebrated 12 months […]

Free Marketing Event for Children’s Activity Providers

Free Online Event for Children’s Activity Providers…  This April, ICAP are holding a two day event focusing on how to get the most out of your marketing. Despite the coronavirus pandemic, marketing is constantly evolving and the children’s activities sector is shifting, so you need to keep pace. Having a strong approach to marketing your business is a must, but what should you be really focusing on? We […]

10 free or low-cost ways children’s activity providers can boost their marketing

The children’s activity sector is pretty crowded so ensuring you have a focused plan on how to get in front of your ideal customers is a must.  Marketing spend across the sector is typically below 5% of revenue, which is on the low end compared to other industries. Word of mouth and referrals have traditionally played […]

How to Write and implement a marketing plan

The only way to grow your business, you client base and your revenue is by marketing. The more you plan and strategize your marketing, the more effective your marketing efforts will be. A good marketing plan is a clear set of goals and aspirations and the roads to take to reach them, with clear, defined […]

The principles of marketing

Everything you need to know about marketing Marketing has become synonymous with advertising but that’s not all there is to it.. Marketing means the process of investigating the needs and wants of your target demographic so that the product or service, the price, promotion and distribution thereof, entices and satisfies customers. In other words, it’s […]

Choosing a brand name

One of the most vital parts of a brand is its name. So how do you choose what will stick with you for the foreseeable future of your business? Brand names are the bread and butter of a company or business. It is the name and logo which becomes associated with your brand, be it […]

Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.