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Category: Online Presence

What is Pay-Per-Click (PPC) and why does it matter?

What is Pay-Per-Click (PPC) and why does it matter? You probably already know what Pay Per Click (PPC) advertising is, even if you don’t know the term. But whether you know what it is or not, it’s a vitally important part of your business and should be an important part of your marketing plan. Here’s […]

Covid-19 impact on websites and SEO

Nobody could have foreseen the impact Covid-19 had on business both on the high street and online. It wasn’t just B2C businesses that were affected but also B2B. Even if one business wasn’t directly affected by the crisis then chances are it was affected indirectly by a partner business or client being affected, thus creating […]

The impact on online activity directories

It might be an area of the kids activities industry you wouldn’t have thought of actually being affected but with the majority of online directories receiving most of their income from commission on bookings made by parents on their websites or apps, online directories have been hit hard during lockdown with some even sadly closing […]

Booking Systems: Then, Now & Next

Given recent events, protecting the future of your club is likely to be at the top of your list. For many, that will mean making some pretty big changes. Gone are the days of disjointed processes and scattered customer data; activity clubs need reliable, fast and efficient measures to serve their customers and protect their […]

Introduction to SEO

SEO is mentioned everywhere when it comes to marketing, but what does it all mean? When it comes to wanting to market your business or blog online, you need to understand the basics of Search-Engine Optimization, or otherwise known as SEO. There are many different rules surrounding SEO, and it is one of the most […]

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ICAP: Institute of Children's Activity Providers 2022. All Rights Reserved.

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Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.
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Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

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Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.
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Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.