What is Pay-Per-Click (PPC) and why does it matter?

What is Pay-Per-Click (PPC) and why does it matter? You probably already know what Pay Per Click (PPC) advertising is, even if you don’t know the term. But whether you know what it is or not, it’s a vitally important part of your business and should be an important part of your marketing plan. Here’s […]

Covid-19 impact on websites and SEO

Nobody could have foreseen the impact Covid-19 had on business both on the high street and online. It wasn’t just B2C businesses that were affected but also B2B. Even if one business wasn’t directly affected by the crisis then chances are it was affected indirectly by a partner business or client being affected, thus creating […]

The impact on online activity directories

It might be an area of the kids activities industry you wouldn’t have thought of actually being affected but with the majority of online directories receiving most of their income from commission on bookings made by parents on their websites or apps, online directories have been hit hard during lockdown with some even sadly closing […]

Booking Systems: Then, Now & Next

Given recent events, protecting the future of your club is likely to be at the top of your list. For many, that will mean making some pretty big changes. Gone are the days of disjointed processes and scattered customer data; activity clubs need reliable, fast and efficient measures to serve their customers and protect their […]

Introduction to SEO

SEO is mentioned everywhere when it comes to marketing, but what does it all mean? When it comes to wanting to market your business or blog online, you need to understand the basics of Search-Engine Optimization, or otherwise known as SEO. There are many different rules surrounding SEO, and it is one of the most […]