AI Hacks for Kids’ Activity Clubs: Practical Ways to Save Time, Create Content and Work Smarter
Artificial intelligence is developing at an incredible pace, but for children’s activity providers, the biggest opportunity isn’t necessarily keeping up with every new AI tool. It’s finding practical ways to use AI to save time, reduce admin and make everyday tasks easier. That was the focus of ICAP’s recent AI Hacks for Kids’ Activity Clubs […]
How to Turn Enquiries Into Members Who Stay
By Abi Jacks, Marketing Director at Thrive4Activities Across the activities sector, I hear the same thing: the interest is there, but somewhere between the first enquiry, the first session and becoming part of the club, people are dropping away. Having grown up in the dance school world, worked closely with providers across the sector and […]
The AI Search Shift for Activity Providers
Artificial Intelligence (AI) is changing the way parents search for children’s activities and it’s happening much faster than many providers realise. During our latest webinar with Zooza, we explored how AI is reshaping the customer journey, from the moment a parent starts looking for a class through to making a booking. The discussion highlighted why […]
Children’s Data in 2026: What Providers Need to Know Now
Key insights from the Koffeeklatch webinar with Annabel Kaye and Susan Mackie Children’s data is changing rapidly. While many organisations have spent years building confidence around GDPR and data protection practices, the digital landscape continues to evolve bringing new responsibilities, new risks and new questions for providers working with children and families. In this Koffeeklatch […]
14 Weeks Until September: Are Parents in Your Area Actually Finding You?
By Zooza September is the biggest enrolment month of the year. You already know that. You’ve prepared for it before — refreshed your timetable, updated your social media, maybe ran a few ads. And it worked, more or less. But something has changed this year. And most activity providers in the UK haven’t noticed it […]
How an Elite 100 Franchise (Football Fun Factory) Scores Goals with Geomapping
By Smappen You already know the UK children’s activity sector is a battlefield. To win, you don’t just need passion; you need precision. For ambitious franchisors, the difference between steady growth and becoming a market leader often comes down to one thing: data. One UK franchise has proven this: Football Fun Factory, a recently crowned […]
Why Nursery Partnerships Are the Smart Growth Move for Providers in 2026
A practical guide for children’s activity businesses navigating a changing childcare landscape If you run baby, toddler or pre-school classes, chances are something has felt “off” recently. Numbers fluctuate more than they used to.Children disappear mid-term. Parents don’t commit in the same way. This isn’t a marketing problem and it isn’t a reflection of the […]
Could Holiday Clubs Be a Low-Risk Next Step for Your Organisation?
By LoveAdmin For many children’s activity providers, holiday clubs sit in the “maybe one day” pile. They’re talked about, sometimes trialled, but not always built into regular planning. And that hesitation makes sense. Holiday provision can feel like a step up in complexity – different schedules, longer days, more admin, and higher expectations from families […]
How Small Moments Create Long-Term Members
For many activity providers, enquiries come in thick and fast – yet only a portion converts into actual bookings. Most teams assume the issue lies in pricing, availability or competition. But overwhelmingly, the turning point sits in something much simpler: the messages you send, and how you send them. During the last LoveAdmin webinar, Nikki […]
From Space to Sustainability: The Smart Growth Formula for Children’s Activity Businesses
By Andrew Walters, Kindling Franchise Consultants Running a successful children’s activity business isn’t about luck, it’s about strategy. Growth happens when you understand the levers that drive it, measure them carefully, and act with intention. As part of our webinar series, our partner Andrew Walters of Kindling focused on three pillars of business growth. Capacity, […]
