Use This Summer to Switch Off

We’re writing this piece as a call to action: you need to take some time off this summer. With the stop-start nature of the past 12+ months, you might be tempted to keep ploughing on over the holiday period and forgo a break, but we think that is a recipe for eventual burnout. While it’s […]

11 Ways Activity Providers Can Ensure Long-Term Recovery Post-Covid

It’s been over a year since the UK entered the first lockdown and the children’s activities sector has been significantly impacted. We’ve seen temporary and permanent business closures, enforced business sales, large drops in revenue and profit and more widely, concern about the viability of operating models. However, it’s not been all doom and gloom. We […]

How to Successfully Build & Grow a Children’s Activity Business

This month marks the 1 year anniversary of ICAP launching, which is a really proud moment and milestone for us. In that time we’ve released multiple guides, reports and resources alongside some pretty great online events to support children’s activity providers primarily through the Covid-19 storm, but also to help focus on how best to develop your business […]

The importance of big picture thinking

You’ve probably either told yourself or been told to ‘think about the bigger picture’ or ‘take a step back’. Depending on your personality type and approach to running your children’s activity business that may be easier said than done. Often these comments we hear or tell ourselves tend to go in one ear and out […]

10 mistakes to avoid as a Children’s Activity Provider

Running a successful children’s activity business can be a challenge. Operating over the past 12 months or so alongside the pandemic is testament to that (collective nod of the head). However there are things the best business owners tend to do and things they tend to avoid. Nobody is perfect, and seeking perfection is in itself […]

Are you working ON your business or IN your business?

There’s a really key difference we often see within the children’s activity sector. Some providers have a self-employed job, whereas others are actively building a small business. There’s not necesarrily anything wrong with either approach but it’s really important you know the difference if you have plans to create something bigger than just ‘YOU’. The […]

Focusing your efforts and running your own race

“It’s been a year to forget” is what we’ve heard many children’s activity providers say recently. We’d argue the past year in business might just be the most important to remember. 2020 (and the start of 2021) was an inflection point. Instead of being strategic with our business decisions, we were forced to be reactive and deal […]

Signs you should part ways with your children’s activity business

One of the impacts of Covid-19 we’ve noticed recently is some children’s activity providers seriously considering their future.  The past 12 months have been challenging in more ways than one. It’s given people time to reflect and think carefully about where they see themselves heading. When starting up, very few activity providers consider their exit strategy, […]

12 months later… and children’s activities are more important than ever

We can’t quite believe it’s been almost 12 months since the sudden announcement that the UK was to be placed into lockdown due to a new virus sweeping across the world. Most activity providers prepared for a few weeks of closure and at worse a few months understanding the need to try to fight the […]

The children’s activities sector is bouncing back. Are you ready?

There appears to be a spring in the step across the sector. A roadmap out of lockdown, some warmer weather and huge demand for children’s activities has significantly lifted spirits. This is long overdue. The events of the past 12 months have been the most testing in our sector’s short history and children’s activity providers […]