How to choose school topics for your activity provision

Children’s activity providers do the fun stuff! They bounce into schools armed with enthusiasm and a whole host of exciting resources along with years of experience specialising in their chosen field – so surely that should be enough, right? Whilst enthusiasm, expertise and exciting resources should definitely be non-negotiables, the school market is an increasingly […]

Summer Secrets: Boosting Business Success by Taking Breaks

What if I told you there was a secret ingredient that could revolutionise the way you approach business success? Once upon a time, in the bustling world of entrepreneurship, there was a small business owner named Sarah. Sarah was the proud founder of a successful online retail company called “SunnySocks.” Day in and day out, […]

Black Box Thinking

Have you ever heard of “black box thinking”?  It’s a concept that can help you improve your activities and provide better experiences for your young customers. So, what is black box thinking? It’s a way of learning from mistakes and failures. In the aviation industry, a black box is a device that records data from […]

We’re going on a bear hunt…

Have you ever read the book “We’re Going on a Bear Hunt”? It’s a classic children’s story that teaches an important lesson about facing your fears and pushing through obstacles. In the story, the family encounters various obstacles, and when faced with each one, they say, “We can’t go over it, we can’t go under […]

Spring Cleaning Your Business: Tips for Children’s Activity Providers

Spring is in the air (hooray!), and that means it’s time for some spring cleaning. But we’re not just talking about cleaning out your cupboards and scrubbing your floors. We’re talking about spring cleaning your business! Spring is the perfect time to take a fresh look at your business and make some changes. Here are […]

Use This Summer to Switch Off

We’re writing this piece as a call to action: you need to take some time off this summer. With the stop-start nature of the past 12+ months, you might be tempted to keep ploughing on over the holiday period and forgo a break, but we think that is a recipe for eventual burnout. While it’s […]

11 Ways Activity Providers Can Ensure Long-Term Recovery Post-Covid

It’s been over a year since the UK entered the first lockdown and the children’s activities sector has been significantly impacted. We’ve seen temporary and permanent business closures, enforced business sales, large drops in revenue and profit and more widely, concern about the viability of operating models. However, it’s not been all doom and gloom. We […]

How to Successfully Build & Grow a Children’s Activity Business

This month marks the 1 year anniversary of ICAP launching, which is a really proud moment and milestone for us. In that time we’ve released multiple guides, reports and resources alongside some pretty great online events to support children’s activity providers primarily through the Covid-19 storm, but also to help focus on how best to develop your business […]

Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.