Selling to Schools and Nurseries: 3 Essential Strategies for Children’s Activity Providers
Introduction from Cerys Keneally As a children’s activity provider, expanding your reach and selling your services to schools and nurseries can significantly boost your business. However, it’s crucial to understand how to effectively package your services, price them appropriately, and engage with key decision makers to maximise your chances of success. In this blog, we […]
Navigating Business Growth & VAT
When you think back to two years ago and everything that was going on in the world, it doesn’t seem real does it? School Closures; University Lockdowns; Loss of jobs; All forms of daily structure went out of the window as parents Home-Schooled in between work calls and the then very novel Zoom Meetings…where would […]
We’re going on a bear hunt…
Have you ever read the book “We’re Going on a Bear Hunt”? It’s a classic children’s story that teaches an important lesson about facing your fears and pushing through obstacles. In the story, the family encounters various obstacles, and when faced with each one, they say, “We can’t go over it, we can’t go under […]
Would you know what to do if a child in your class banged their head? Or had a seizure? Or stopped breathing suddenly?
Are you a children’s activity provider? Would you know what to do if a child in your class banged their head? Or had a seizure? Or if they stopped breathing suddenly? As anyone who’s ever worked with children or has their own children will know, with kids around you never know what might happen! As […]
How to dominate your market
We regularly speak to children’s activity providers, and some are concerned about their ability to continue competing in their local market due to what they perceive to be a saturated (or at least highly competitive) market. We believe the majority of kids activity providers have at least had this thought at some stage of operating […]
Do you know the best and worst case scenarios for your children’s activity business?
Children’s activity providers have needed to be incredibly agile throughout 2020. Whether that was adapting venues to allow for social distancing, moving venues altogether, changing aspects of programmes, reducing expenses, amending terms and conditions or indeed moving online and learning new digital skills. We’ve has spoken many times throughout the year about the need to have multiple […]
[FURTHER UPDATE] 04.11.20 – National lockdown in England – what this means for children’s activities
04.11.2020 – An update regarding the November lockdown in England from ICAP: Since our last statement (Tue 3rd Nov) the Government have ratified legislation and released new guidance surrounding children’s activities that we need to update you about. Please understand, this is a very live situation and guidelines continue to be adapted and this will likely continue over […]
Covid-19 Impact: Activity sector in Wales
The future of the children’s activities sector in Wales has played heavily on my mind for many months on both a personal and professional level. Our devolved nation, led by First Minister Mark Drakeford, has taken an approach unique to Wales in terms of our response to the Covid-19 crisis; lifting different restrictions at different […]
Covid-19 Impact: Activity sector in Northern Ireland
I would like to start by saying how much I admire our sector in working together and behind the scenes, attempting to restart our businesses in the midst of this pandemic. The financial impact has been far reaching and will be long lasting, and we cannot be sustainable any longer surviving on furloughing our staff, […]
