How to dominate your market

We regularly speak to children’s activity providers, and some are concerned about their ability to continue competing in their local market due to what they perceive to be a saturated (or at least highly competitive) market. We believe the majority of kids activity providers have at least had this thought at some stage of operating […]

Do you know the best and worst case scenarios for your children’s activity business?

Children’s activity providers have needed to be incredibly agile throughout 2020. Whether that was adapting venues to allow for social distancing, moving venues altogether, changing aspects of programmes, reducing expenses, amending terms and conditions or indeed moving online and learning new digital skills.  We’ve has spoken many times throughout the year about the need to have multiple […]

Covid-19 Impact: Activity sector in Wales

The future of the children’s activities sector in Wales has played heavily on my mind for many months on both a personal and professional level. Our devolved nation, led by First Minister Mark Drakeford, has taken an approach unique to Wales in terms of our response to the Covid-19 crisis; lifting different restrictions at different […]

Covid-19 Impact: Activity sector in Northern Ireland

I would like to start by saying how much I admire our sector in working together and behind the scenes, attempting to restart our businesses in the midst of this pandemic. The financial impact has been far reaching and will be long lasting, and we cannot be sustainable any longer surviving on furloughing our staff, […]