Selling to Schools and Nurseries: 3 Essential Strategies for Children’s Activity Providers

Introduction from Cerys Keneally As a children’s activity provider, expanding your reach and selling your services to schools and nurseries can significantly boost your business. However, it’s crucial to understand how to effectively package your services, price them appropriately, and engage with key decision makers to maximise your chances of success. In this blog, we […]

Navigating Business Growth & VAT

When you think back to two years ago and everything that was going on in the world, it doesn’t seem real does it? School Closures; University Lockdowns; Loss of jobs; All forms of daily structure went out of the window as parents Home-Schooled in between work calls and the then very novel Zoom Meetings…where would […]

We’re going on a bear hunt…

Have you ever read the book “We’re Going on a Bear Hunt”? It’s a classic children’s story that teaches an important lesson about facing your fears and pushing through obstacles. In the story, the family encounters various obstacles, and when faced with each one, they say, “We can’t go over it, we can’t go under […]

How to dominate your market

We regularly speak to children’s activity providers, and some are concerned about their ability to continue competing in their local market due to what they perceive to be a saturated (or at least highly competitive) market. We believe the majority of kids activity providers have at least had this thought at some stage of operating […]

Do you know the best and worst case scenarios for your children’s activity business?

Children’s activity providers have needed to be incredibly agile throughout 2020. Whether that was adapting venues to allow for social distancing, moving venues altogether, changing aspects of programmes, reducing expenses, amending terms and conditions or indeed moving online and learning new digital skills.  We’ve has spoken many times throughout the year about the need to have multiple […]

Covid-19 Impact: Activity sector in Wales

The future of the children’s activities sector in Wales has played heavily on my mind for many months on both a personal and professional level. Our devolved nation, led by First Minister Mark Drakeford, has taken an approach unique to Wales in terms of our response to the Covid-19 crisis; lifting different restrictions at different […]

Covid-19 Impact: Activity sector in Northern Ireland

I would like to start by saying how much I admire our sector in working together and behind the scenes, attempting to restart our businesses in the midst of this pandemic. The financial impact has been far reaching and will be long lasting, and we cannot be sustainable any longer surviving on furloughing our staff, […]

Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.