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National lockdown ending in England – what this means for children’s activities

30.11.2020 – An update regarding the new guidance for England from 2nd December by ICAP:

Over the past week the Government in England have released new guidelines and details regarding the tiered system that will follow the end of the current lockdown period. These guidelines will apply from 2nd December.

They also released tiering details of all areas across England. Check what tier your area falls under here.

We’re pleased to confirm that children’s activities are exempt from gathering limits across ALL tiers and providers can continue/resume in person classes, clubs and activity services from (and including) 2nd December.

We’ve highlighted the key exemption details below, but we recommend you read through the Government guidelines and linked legislation document clearly and if you have any doubt, contact your local council and Environmental Health team for clarification. 

Note, you will still need to ensure social distancing measures, risk assessments, a track and trace system, increased cleaning and any other provision to ensure safe running of activities.

Exemptions from gatherings limits in all tiers

  • as part of a single household, or a support bubble
  • for work or providing voluntary or charitable services, including in other people’s homes
  • for childcare, education or training – meaning education and training provided as part of a formal curriculum
  • for supervised activities provided for children, including wraparound care (before and after-school childcare), groups and activities for under 18s, and children’s playgroups
  • for formal support groups, and parent and child groups – up to 15 people aged 5 and older
  • to allow contact between birth parents and children in care, as well as between siblings in care
  • for arrangements where children do not live in the same household as both their parents or guardians
  • for prospective adopting parents to meet a child or children who may be placed with them
  • for birth partners
  • to attend a funeral – with no more than 30 people present – or a commemorative event such as a wake for someone who has died – with no more than 15 people present
  • to see someone who is terminally ill or at the end of life
  • to attend a wedding or civil partnership – with no more than 15 people present
  • to provide emergency assistance
  • to avoid injury or illness, or to escape a risk of harm
  • to fulfil a legal obligation, such as attending court or jury service
  • to provide care or assistance to someone vulnerable or to provide respite for a carer
  • to facilitate moving home


Link to latest guidelines on local restrictions (including exemption excerpt above)

Link to legislation document

We will endeavour to continue following the guidelines closely as and when they are updated and will release a further statement where appropriate.

By becoming a member of ICAP you’re joining a community of like-minded professionals and business owners in the children’s activity sector working towards excellence

Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.