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New Government Roadmap: What it means for the children’s activities sector

The much anticipated roadmap out of lockdown was announced yesterday by UK Prime Minister Boris Johnson.

A 68 page Covid-19 response guide was released with full details on how the vaccine programme is supporting efforts to get the country back up and running and critically, keeping people safe and protected from the virus.

The roadmap sets out four steps with key dates, detailing when lockdown will end and things can reopen, including the children’s activities sector.

Note:- the below applies to England. Scotland, Wales and Northern Ireland have slightly different plans.

Key dates for the sector:
8th March – schools across England reopen, before/after-school clubs where they are used for the purposes of childcare to support parents working can resume (this as before, will largely be at the discretion of each school to decide on).
29th March – organised outdoor sport allowed for children to resume including outdoor leisure facilities. Outdoor parent and child groups allowed to operate (up to 15 people, not including under 5s).
12th April – indoor parent and child groups (up to 15 people, not including under 5s) can resume, community centre venues and indoor leisure facilities can reopen.
17th May – indoor entertainment and attractions to reopen along with some events.
21st June – final step, no legal limit on social contact.

All children’s activity providers will need to continue operating with Covid-safe measures in place (as before) until further notice.

It’s worth noting, more detail will likely be released over the coming days that may apply more specifically to your type of activity. The Government have also said these dates are subject to change based on a rolling review of how effective the vaccine programme continues to be and the roadmap strategy in general.

We will continue to monitor further announcements and communicate updates as appropriate. If you have unanswered questions it may be worth contacting your local authority or environment health team for clarification. 

Below are official graphics released by the Government. For full details on the roadmap view the document here.

By becoming a member of ICAP you’re joining a community of like-minded professionals and business owners in the children’s activity sector working towards excellence

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ICAP: Institute of Children's Activity Providers 2022. All Rights Reserved.

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Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.
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Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

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Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.
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Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.