[UPDATE] National lockdown in England – what this means for children’s activities

3/11/2020 – An update regarding the November lockdown from ICAP:

Since our last email (Sun 1st November) in reference to the national lockdown for England due to commence on Thursday 5th November, we have received unconfirmed reports on the following:

1. Providers operating educational services in schools will be allowed to continue their in-curricular activity services throughout the lockdown period (on agreement with each school)

2. Baby and toddler groups will be classed as ‘support groups’ and therefore allowed to continue operating with up to 15 people (including children)

These are coming from various sources, but as stated remain unconfirmed and unclear still.

Overall this is promising news for many, however, we are still recommending providers exercise caution until official guidance and possible exemption is detailed by the Government.

We still anticipate many venues still likely closing from Thursday, therefore moving online or closing for the month may be the only viable option available to you.  You may also need to consider moral obligations given the current situation.

Some of you will have seen a relatively viral social media post and email that was sent out to thousands of activity providers and subsequently many more thousands of parents across the UK from a source in the sector. While well intentioned, this may have caused further confusion across the sector. You may well hear from some parents saying they have been ‘told’ you can still operate face to face, but this is a little premature.

Our advice at this stage (Tue 3rd November) is to be patient until official guidelines are released.

We understand the Department for Education intend to release more detailed guidance today, or more likely tomorrow. We continue to seek advice from official sources. 

We will endeavour to get a further update to you at the earliest opportunity.

Here is a link to the lockdown guidelines released over the weekend. We wish you the best of luck over the coming weeks and should you need any support, clarification or advice, please reach out and we will do our best to answer all enquiries.

By becoming a member of ICAP you’re joining a community of like-minded professionals and business owners in the children’s activity sector working towards excellence

Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.