Expert Talks

Watch and discover insights from experts on how to better run your children’s activity business

The Future of the Schools & Primary Children Activity Market

Guest Panel Event – ICAP Founder Andy Georgiou will be hosting the event with a panel of guests to look at what the future may hold for those who work with primary school aged children in schools, extra-curricular clubs and at external venues.

The experienced panel includes; Joel Kern (Make Believe), Lauren Prentice (Nutritional Ninjas), Cerys Kenneally (Primary Dance & Activity Business Club) and Jenni Bradford (Magical Maths)

The Future of the Under 5's / Baby & Toddler Activity Market

Guest Panel Event – ICAP Founder and webinar host Andy Georgiou is joined by a panel of guests to discuss what the immediate and longer term future may hold for those who work with children under the age of 5 in nursery settings, community classes and public events.

The experienced panel includes; Caroline Crabbe (Jo Jingles), Mel Thomas/Ellie Baker (Bilinguasing), Bea Waterfield (Baby College) and Sara Tateno (

How to keep customers engaged and BUYING... all year round!

Join ICAP Founder Andy Georgiou and activity veteran/marketing specialist Mitch Zeltzer as we talk about keeping customers and clients engaged, spending more and boosting your profitability. We’ll discuss:

  • the event/buying cycle
  • four different types of post/content you can put out there 
  • examples of which type to use and when

Upcoming Webinars

As a member enjoy full access to our webinar archive along with live online workshops with guest speakers every month. Upcoming workshops include:

Positive Audience Experience: How to engage customers in and outside of your classes and events


Discover how to better manage stress and improve performance holistically


Learn about marketing to schools and nurseries

and many more!

Ways to make your brand stand out from the crowd

We are joined by Abi Purser, Founder of award winning Longcroft Luxury Cat Hotel to discuss the importance of branding; visually and personality elements and ways to think outside the box with small details that make a big difference.

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