Foundations of Success

A two-day online learning event for children's activity providers

5th - 6th November


Join the conversation...

This November, ICAP are holding a two day event focussing on how to get the most out of your activity business. The event is free to attend – you just need to register to grab your place. Each day also offers a special event just for ICAP members – so if you haven’t joined already – why not do that today!

Foundations of success 2020

The ‘new normal’ will offer great possibilities and uncertainties that providers will have to navigate and the importance of creating foundations for success are going to be critical.

the itinerary



thursday 5th November


The four cornerstones and one underlying factor to creating a foundation for success

Andy Georgiou

ICAP Founder and Children's Activity Specialist


Seamless online customer experience: websites and booking systems

Our Panel:

Kelly Molson (Director, Rubber Cheese)

Martin Skilton (Founder, Class Evo)

Tim Freed (Founder, Book That In)

Adam Barrett (Co-Founder, PartyPro Manager)


Why SEO matters and how to get more customers seeing you

Chris Ryu

Director of Dorset Tech and SEO expert

How to build engaged online audiences

Our Panel:

Felicity Sandford (Founder, Amazing Futures and LEAP Networking Group)

Cerys Kenneally (Founder, Primary Dance & Activity Business Club)

Tessa Robinson (Founder, Club Hub UK)

Mitch Zeltzer (Founder, Party Business Growth Solutions)

Not a member yet? Join us...



Friday 6th November


Customer Experience: How a fresh perspective can help you leap forward

Theo Millward

Director, Swimtime UK & Franscape


Building a business for the long haul and creating a lasting legacy

Our Panel:

Denise Gosney (Founder, Razzamataz Theatre Schools)

Sasha Felix (Founder, Sing and Sign)

Karen Baynes (Director, Barracudas Activity Day Camps)

Charlotte Salter (Founder, Debutots.)


Growing your business in a competitive market

Isaac Buchanan

Founder of Gymflow, Former CEO of Snap Fitness UK

How to develop a mindset for business success

Jenni Dunman

Founder, Daisy First Aid and Business Mindset Coach

Not a member yet? Join us...

If you want to access all events why not become an ICAP member? Read more about the benefits and access our special Introductory Membership rates… 

Ready to take your seat?

Our Speakers

Andy Georgiou

ICAP Founder and Children's Activity Specialist

Kelly Molson

Director, Rubber Cheese

Martin Skilton

Founder, ClassEvo

Tim Freed

Founder, Book That In

Adam Barrett

Co-Founder, PartyPro Manager

Chris Ryu​

Director, Dorset Tech and SEO expert

Felicity Sandford

Founder, Amazing Futures and LEAP Networking Group

Cerys Kenneally

Founder, Primary Dance & Activity Business Club

Tessa Robinson

Founder, ClubHub UK

Mitch Zeltzer

Founder, Party Business Growth Solutions

Theo Millward

Director, Swimtime UK and FranScape

Karen Baynes

Director, Barracudas Activity Day Camps

Charlotte Salter

Founder, Debutots

Sasha Felix

Founder, Sing and Sign

Denise Gosney

Founder, Razzamataz Theatre Schools

Isaac Buchanan​

Founder, Gymflow and Former CEO of Snap Fitness UK

Jenni Dunman​

Founder, Daisy First Aid and Business Mindset Coach

Reserve your place for
Foundations of Success 2020

Any questions?

Get in touch with us today.
Call 0333 339 1615 or email

Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.