Saturday 16th October 2021

9.30am - 4.30pm

National Gallery | London

Looking ahead...

Despite a testing 15+ months caused by the global pandemic, the children’s activity sector is open for business. 

We’ll be celebrating this and looking to the future with how providers can continue to grow and develop their businesses. With an excellent speaker line up, we’ll be covering some key topics over the day long event held at the prestigious National Gallery in London.

what's on the itinerary
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With thanks to our Sponsors FranScape

FranScape is a scalable digital Franchise Management platform. Conceived by a Franchise brand who wanted to utilise cutting edge automation and digital techniques to transform a network, FranScape has gone on to become a multi award winning technology that is proven to digitally transform the operation of Franchise networks big and small.

Find out more

The New normal

The ‘new normal’ will offer great possibilities and uncertainties that providers will have to navigate. Are you and your business up for the challenge? Maybe you’re asking yourself…
  • How do I continue to move my activity business forward and positively work towards growth despite the ongoing challenges?
  • Am I positioning my business for Post-Covid recovery and readiness to thrive longer-term?
  • How do I ensure I am integrating best practice in all areas of my business?
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the itinerary

9.30am

REGISTRATION

10.00am

Welcome

Andy Georgiou

Founder, ICAP

10.30am

The Roaring 2020s

Theo Millward

Director, Swimtime UK and FranScape

11.00am

Combining children's activities with formal education to have a bigger impact on children's lives

Cerys Keneally

Founder, Primary Dance & Activity Business Club

11.30am

INTERVAL

12.00pm

Why systems and processes are essential to growth

Panel One

Laura Skilton
(Baby Squids)

Adam Reynolds
(Springfit Gymnastics)

Dan Farrell
(Sparks)

Lauren Prentice
(Nutritional Ninjas)

13.00pm

LUNCH

2.00pm

How Children's Activity Providers Can Learn From Big Brands

Andy Georgiou

Founder, ICAP

2.30pm

Retrain your Brain for Success

Jenni Dunman

Founder, Daisy First Aid and Business Mindset Coach

3.00pm

INTERVAL

3.15pm

Building a legacy through your business

Panel Two

Sasha Felix
(Sing and Sign)

Sean Conlon
(We Make Footballers)

Joel Kern
(Make Believe)

Caroline Crabbe
(Jo Jingles)

4.15pm

Close

Andy Georgiou

Founder, ICAP

5.00pm

Post-event drinks

09.30am

REGISTRATION

10am

WELCOME

Andy Georgiou

ICAP Founder and Children's Activity Specialist

10.30am

TBC

Theo Millward

Director, Swimtime UK and FranScape

11.00am

How to approach schools & nurseries without cold calling

Cerys Kenneally

Founder, Primary Dance & Activity Business Club

11.30am

INTERVAL

12.00pm

Why systems and processes are essential to growth

Panel One

Laura Skilton, (Baby Squids)

Adam Reynolds, (Springfit Gymnastics)

Victoria Jennings, (Bloom Baby Classes)

Lauren Prentice, (Nutritional Ninjas)

1.00pm

LUNCH

2.00pm

TBC

Andy Georgiou

ICAP Founder and Children's Activity Specialist

2.30pm

Retrain your Brain for Success

Jenni Dunman

Jenni Dunman Coaching

3.00pm

INTERVAL

3.15pm

Building a legacy through your busines

Panel Two

Sasha Felix, (Sing and Sign)

Sean Conlon, (We Make Footballers)

Joel Kern, (Make Believe)

Karen Baynes, ( Barracudas Activity Camps)

10am

CLOSE

Andy Georgiou

ICAP Founder and Children's Activity Specialist

5.00pm

Post-event drinks

HOW TO REGISTER

You’ll need to be an ICAP member to attend this event. Annual members receive a free ticket and monthly/quarterly members can purchase a ticket after joining. You can register for your ticket in the members area.

JOIN
US
MEMBER'S AREA*

*You must be a member to register within the member’s area. If not a member yet then join us here.

Our Speakers

Andy Georgiou

Institute of Children's Activity Providers

Theo Millward

Swimtime UK and FranScape

Cerys Kenneally

Primary Dance & Activity Business Club

Jenni Dunman​

Daisy First Aid

Laura Skilton

Baby Squids

Adam Reynolds

Springfit Gymnastics

Dan Farrell

Sparks Film & Media Arts

Lauren Prentice

Nutritional Ninjas

Sasha Felix

Sing and Sign

Sean Conlon

We Make Footballers

Joel Kern

Make Believe

Caroline Crabbe

Jo Jingles

Reserve your place!

MEMBERS' REGISTRATION*

*You must be a member to register within the member’s area. If not a member yet then join us here.

Any questions?

Get in touch with us today.
Call 0333 339 1615 or email hello@institutecap.co.uk

CONTACT US
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Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.
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Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

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Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.
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Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.