Members can develop their business and get regular advice from an experienced mentor

How does it work?

As part of our commitment to sharing best practice, supporting business owners and promoting collaboration we have created a Mentor Programme.

This is designed to connect people who have specific skills and knowledge (mentors) with individuals (mentees) who would like to learn from them and gain insights on how to best develop their business.

The programme is exclusively available and included in ICAP membership.

Meet some of our mentors

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Caroline Crabbe

Caroline is the highly experienced General Manager for Jo Jingles; one of the leading music and movement class providers, with an established presence across the UK


Theo Millward

Theo is the Managing Director of multi-award winning national swim school business Swimtime, which teaches thousands of children every week up and down the country.


Victoria Jennings

Victoria is the Founder of Bloom Baby Classes. With experience taking on staff, franchise expansion, managing a network and growth overseas she has created a thriving business.


Helen Gillies

Helen is the Founder of Tots Play, an award winning multi-activity, development play classes for baby and toddlers. She now overseas a national network of teachers.


Rebecca Hope

Rebecca worked as a headteacher with over 20 years in the education sector before launching and growing her own successful children's activity businesses.


Laura Skilton

Laura is Founder and Managing Director of the highly successful swimming business Baby Squids. She now supports a network of swim teachers across the south of England.

By becoming a member of ICAP you’re joining a community of like-minded professionals and business owners in the children’s activity sector working towards excellence

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Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.