Latest Guidelines

LAST UPDATED: 14th April 2021.

Covid-19 guidelines continue to be updated on a regular basis and children’s activity providers may need to read through multiple to ensure they fully understand the requirements and recommendations their particular activity business and service offering falls under.

Providers will need to consider; number of children (and parents) allowed, ensuring venues are ‘Covid-Secure’, online bookings to facilitate track and trace needs, risk assessing venues being used, adapting activities to allow for less sharing of equipment or increasing chance of spreading virus, increased cleaning measures, adjusting timetable and sessions timings, changes to your terms and conditions, clear customer communication and any other provision to ensure a safe and positive return to running activities.

Along with the guidelines, we recommend activity providers contact and work with local authorities, venues, insurance providers and environmental health (where applicable).

It is also important to note that due to how the United Kingdom is governed, there may be different guidelines depending on where you are based.


Below are a number of important guidelines you may find useful in operating your business:

[England] Holiday Clubs, After-school clubs and other out of school settings for children


[England] Actions for early years and childcare providers (including parent and child groups)


[England] Roadmap out of lockdown (steps)


[Wales] Current Restrictions and Rules


[Northern Ireland] Coronavirus (COVID-19) regulations guidance


[Scotland] Coronavirus (COVID-19): organised activities for children


Coronavirus outbreak FAQs: What you can and can’t do


Guidance for parents and carers of children attending out of school settings


Covid-19 guidance for multi-purpose community facilities and venues


Performance based activities




Mental health and wellbeing support

Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.