MARKETING SPOTLIGHT

A two-day online learning event for children's activity providers

29th - 30th April 2021

Despite the coronavirus pandemic, marketing is constantly evolving and the children’s activities sector is shifting, so you need to keep pace. Having a strong approach to marketing your business is a must, but what should you be really focusing on? We plan to cover some key topics over the two days.

what's on the itinerary
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MARKETING SPOTLIGHT 2021

The ‘new normal’ will offer great possibilities and uncertainties that providers will have to navigate. Are you and your marketing strategy up for the challenge? Maybe you’re asking yourself…

  • How do I continue to move my activity business forward and positively work towards growth and what part does marketing play?
  • What areas of marketing are really important to my business and am I planning ahead?
  • How do I focus on long term results while dealing with short term challenges?
reserve your place

the itinerary

DAY

1

thursday 29th April

Host: Andy Georgiou (ICAP Founder)

10am

How to Use Storytelling in Your Content

Sara Bussandri

Digital Content Writer and Consultant

11.15am

How to create an effective website that makes you PROUD (and ensure that it stays that way!)

Katie Caldwell

Website Expert and Founder of Geek Boutique Design

12.30pm

3 unbelievable ways to grow your children's activity business AND save time whilst you're at it

Colin Bradford

Former Franchisor of national education brand Magical Maths

FOR ICAP MEMBERS ONLY
(register in members area)

1.30pm

Not a member yet? Join us...

Nurturing Relationships Through Email Marketing

Charlene Kidd

Children's Activity Professional and Business Coach

Not a member yet? Join us...

DAY

2

Friday 30th April

Host: Andy Georgiou (ICAP Founder)

10am

Top Tips to Boost Your Business Instagram

Felicity Sandford

Social Media Professional and Founder of Amazing Futures

11.15am

Everything You Need to Write a Marketing Plan

Vaishali Patel

TedX speaker and Marketing Professional

12.30pm

Going Global - How to Prepare Your Brand for Expansion

Andrew Walters

Consultant and Former Mad Science and Stagecoach International Development Director

FOR ICAP MEMBERS ONLY
(register in members area)

1.30pm

Not a member yet? Join us...

How to be Confident and Not Suck at Video

Matt Hughes

Video marketing expert and self-proclaimed King of Video

Not a member yet? Join us...

If you want to access all events why not become an ICAP member? Read more about the benefits and why hundreds of children’s activity providers have chosen to join…

JOIN US

Ready to take your seat?

Register for free

Our Speakers

Host: Andy Georgiou

ICAP Founder and Children's Activity Specialist

Sara Bussandri

Digital Content Writer and Consultant

Katie Caldwell

Website Expert and Founder of Geek Boutique Design​

Colin Bradford

Former Franchisor of National Education brand Magical Maths

Charlene Kidd

Children's Activity Professional and Business Coach

Felicity Sandford

Social Media Professional and Founder of Amazing Futures

Vaishali Patel

TedX Speaker and Marketing Professional

Andrew Walters

Consultant and Former Mad Science and Stagecoach International Development Director

Matt Hughes

Video Marketing Expert and self-proclaimed King of Video

Reserve your place for
Marketing Spotlight 2021

Any questions?

Get in touch with us today.
Call 0333 339 1615 or email hello@institutecap.co.uk

CONTACT US
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Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.
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Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

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Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.
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Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.