MARKETING SPOTLIGHT
A two-day online learning event for children's activity providers
29th - 30th April 2021
Despite the coronavirus pandemic, marketing is constantly evolving and the children’s activities sector is shifting, so you need to keep pace. Having a strong approach to marketing your business is a must, but what should you be really focusing on? We plan to cover some key topics over the two days.
MARKETING SPOTLIGHT 2021
The ‘new normal’ will offer great possibilities and uncertainties that providers will have to navigate. Are you and your marketing strategy up for the challenge? Maybe you’re asking yourself…
- How do I continue to move my activity business forward and positively work towards growth and what part does marketing play?
- What areas of marketing are really important to my business and am I planning ahead?
- How do I focus on long term results while dealing with short term challenges?
the itinerary
DAY
1
thursday 29th April
Host: Andy Georgiou (ICAP Founder)
10am
How to Use Storytelling in Your Content
Sara Bussandri
Digital Content Writer and Consultant
11.15am
How to create an effective website that makes you PROUD (and ensure that it stays that way!)
Katie Caldwell
Website Expert and Founder of Geek Boutique Design
12.30pm
3 unbelievable ways to grow your children's activity business AND save time whilst you're at it
Colin Bradford
Former Franchisor of national education brand Magical Maths
Nurturing Relationships Through Email Marketing
DAY
2
Friday 30th April
Host: Andy Georgiou (ICAP Founder)
10am
Top Tips to Boost Your Business Instagram
Felicity Sandford
Social Media Professional and Founder of Amazing Futures
11.15am
Everything You Need to Write a Marketing Plan
Vaishali Patel
TedX speaker and Marketing Professional
12.30pm
Going Global - How to Prepare Your Brand for Expansion
Andrew Walters
Consultant and Former Mad Science and Stagecoach International Development Director
How to be Confident and Not Suck at Video
If you want to access all events why not become an ICAP member? Read more about the benefits and why hundreds of children’s activity providers have chosen to join…
Our Speakers
Host: Andy Georgiou
ICAP Founder and Children's Activity Specialist
Sara Bussandri
Digital Content Writer and Consultant
Katie Caldwell
Website Expert and Founder of Geek Boutique Design
Colin Bradford
Former Franchisor of National Education brand Magical Maths
Charlene Kidd
Children's Activity Professional and Business Coach
Felicity Sandford
Social Media Professional and Founder of Amazing Futures
Vaishali Patel
TedX Speaker and Marketing Professional
Andrew Walters
Consultant and Former Mad Science and Stagecoach International Development Director
