MARKETING SPOTLIGHT

A two-day online learning event for children's activity providers

29th - 30th April 2021

Despite the coronavirus pandemic, marketing is constantly evolving and the children’s activities sector is shifting, so you need to keep pace. Having a strong approach to marketing your business is a must, but what should you be really focusing on? We plan to cover some key topics over the two days.

MARKETING SPOTLIGHT 2021

The ‘new normal’ will offer great possibilities and uncertainties that providers will have to navigate. Are you and your marketing strategy up for the challenge? Maybe you’re asking yourself…

the itinerary

DAY

1

thursday 29th April

Host: Andy Georgiou (ICAP Founder)

10am

How to Use Storytelling in Your Content

Sara Bussandri

Digital Content Writer and Consultant

11.15am

How to create an effective website that makes you PROUD (and ensure that it stays that way!)

Katie Caldwell

Website Expert and Founder of Geek Boutique Design

12.30pm

3 unbelievable ways to grow your children's activity business AND save time whilst you're at it

Colin Bradford

Former Franchisor of national education brand Magical Maths

Nurturing Relationships Through Email Marketing

Charlene Kidd

Children's Activity Professional and Business Coach

DAY

2

Friday 30th April

Host: Andy Georgiou (ICAP Founder)

10am

Top Tips to Boost Your Business Instagram

Felicity Sandford

Social Media Professional and Founder of Amazing Futures

11.15am

Everything You Need to Write a Marketing Plan

Vaishali Patel

TedX speaker and Marketing Professional

12.30pm

Going Global - How to Prepare Your Brand for Expansion

Andrew Walters

Consultant and Former Mad Science and Stagecoach International Development Director

How to be Confident and Not Suck at Video

Matt Hughes

Video marketing expert and self-proclaimed King of Video

If you want to access all events why not become an ICAP member? Read more about the benefits and why hundreds of children’s activity providers have chosen to join…

Ready to take your seat?

Our Speakers

Host: Andy Georgiou

ICAP Founder and Children's Activity Specialist

Sara Bussandri

Digital Content Writer and Consultant

Katie Caldwell

Website Expert and Founder of Geek Boutique Design​

Colin Bradford

Former Franchisor of National Education brand Magical Maths

Charlene Kidd

Children's Activity Professional and Business Coach

Felicity Sandford

Social Media Professional and Founder of Amazing Futures

Vaishali Patel

TedX Speaker and Marketing Professional

Andrew Walters

Consultant and Former Mad Science and Stagecoach International Development Director

Matt Hughes

Video Marketing Expert and self-proclaimed King of Video

Reserve your place for
Marketing Spotlight 2021

Any questions?

Get in touch with us today.
Call 0333 339 1615 or email hello@institutecap.co.uk