A one-day FREE online learning event for children's activity providers

27th April 2023

Marketing is by far the most important part of running your business. Without marketing, you don’t have any sales, and without sales, you don’t have a business. But what should you be focusing your energy on? What’s working at the moment? It’s important to keep your marketing up to date, and this one-day special event is here to help. 


The cost of living crisis is upon us. However, in every economic downturn, in every sector, there are some businesses that will do extremely well. Are you going to be one of them? Maybe you’re asking yourself… 

Thursday 27th April 


thursday 27th April

Host: Dr Jenni Bradford (Team ICAP)

9.30 am

Using Reviews to Grow Your Children's Activity Business

Nigel Apperley

Trustist CEO


7 Key Elements You MUST HAVE for Your Email Marketing to Succeed

Lee Callendar

Email and Direct Marketing Expert

11.00 am

Marketing Mindsets: How To Make 2023 Your Best Year Ever

Colin Bradford

Marketing Expert & Founder of Magical Maths

11.45 am

Lunch Interval

12.30 pm

What Makes You So Special? Create a marketing message that answers the question "why should I buy from you?"

Lucinda Dawes

Copywriter & content marketer

1.15 pm

Making Digital Real With LinkedIn - Top 20 Tips Only The Pro's Use

Mike Roberts

Digital Content Writer & Consultant

2.00 pm

Unlocking Your Creativity with Chat GPT

Kristine Monaghan

Children's Activity Business Coach



Friday 30th April

Host: Andy Georgiou (ICAP Founder)


Top Tips to Boost Your Business Instagram

Felicity Sandford

Social Media Professional and Founder of Amazing Futures


Everything You Need to Write a Marketing Plan

Vaishali Patel

TedX speaker and Marketing Professional


Going Global - How to Prepare Your Brand for Expansion

Andrew Walters

Consultant and Former Mad Science and Stagecoach International Development Director

How to be Confident and Not Suck at Video

Matt Hughes

Video marketing expert and self-proclaimed King of Video

If you want to access all events why not become an ICAP member? Read more about the benefits and why hundreds of children’s activity providers have chosen to join…

Ready to take your seat?

Our Speakers

Host: Dr Jenni Bradford

Head of Team ICAP
Education Expert

Nigel Apperley

Trustist CEO

Mike Roberts

Digital Content Writer & Consultant

Lucinda Dawes

Copywriter & Content Marketer

Colin Bradford

Marketing Expert & Founder of Magical Maths

Kristine Monaghan

Children's Activity Business Coach

Lee Callendar

Email and Direct Marketing Expert

Reserve your place for
Marketing Spotlight's FREE!

Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.