Basic Guide to Facebook Ads

Facebook is one of the most widely used social media platforms, but how do you go about advertising on it?

Almost everybody uses Facebook nowadays, and to some people, they are online checking it every day. So, what better platform than Facebook to advertise your product? Facebook can feel quite daunting at first, as there are billions of users, and almost every website trying to promote themselves on there. Don’t worry, because we have everything you need to know right here for you to check and double-check on your adventure to success.

Create Ad Account and Business Page

Once you have created your account, this gives you the starting point for you to overlook and manage your advertisements. After you’ve created your page, then you can start by creating your ads towards the customers with their needs and interests in mind.

Through Facebook, there are some dramatic increases in views and clicks when using campaign ads, including:

  • 90% increase in fans
  • 110% increase of friends of page fans reached
  • 77% increase in page fans
  • 126% increase in page impressions
  • 96% increase in page clicks

The numbers don’t lie, not only do you get more Facebook impressions and clicks by paying for ads, but Facebook rewards businesses which spend money by boosting the content which weren’t paid to be promoted. It’s a win-win situation!

Add a Link to Facebook on Your Website

It is so easy for you to add a link to your Facebook on your website. As well as giving an air of professionalism, it brings more traffic to your Facebook and its advertisements, which means more publicity. It is so easy to take the Facebook Pixel on whatever site you have. Whether you want a small icon or a full feature button, there is no limit to what you can do or how you can show off your page. Just make sure you keep your Facebook updated as you go!

Ensure You’re Targeting the Right Audiences

The last thing that you want to do is to end up advertising to the entire wrong market of people. While there are 2.23 billion monthly users on Facebook, the majority of those people couldn’t care less about what your product is. It is vital that you locate who will want to see those ads and cater to them.

When considering whom to target, you need to think about demographics, behavioural as well as geographical factors, alongside interests that link with your Facebook ad.  There seems to feel like an endless number of demographics for you to refine your search using. These specifications can help refine your search down to women aged 25 who’s favourite food is lemon meringue pie from the supermarket on the corner if you really wanted to. The specification can range from age, generation, a favourite pastime, schools, and workplace. The search can really be that specific.

Ad Formats

Over Facebook and Instagram, there are more than a dozen different ad formats which you have access to. This decision can often feel like a fork in the road when it comes to picking its format.

Make sure that when it comes to making a decision, you are deciding on the right level of creativity. For example, an ad aimed at 60+ year-olds will be very different compared to those for 20-30-year-olds in the variation of colours, fonts, and tone used within.

Generally, the less complicated your advert is, the better. When viewing an ad, nobody goes out of their way to actively read it; instead, it catches their eye with its simplicity. You have to stick to short and snappy phrases and eye-catching images.

What you need to think about is whether if you were the consumer, would you find this ad interesting? If ever in doubt, compare your ads to that of similar subjects for inspiration and a bit more understanding of your market.

Budget Allocation and Bidding

As we all know, Facebook is used by businesses of all shapes and sizes, and so, competition is everywhere, but don’t let this put you off! For each ad that is clicked, pay per click (PPC) ads up. On average, across all industries on Facebook, one PPC earns £1.40. This money can then be put on promoting your ads, which will then draw in more clicks, and the wheel of success will continue to turn and build up your revenue if you keep on top of things.

The Facebook ad auction is what gives your ad priority. As the name suggests, it is an auction. The advertiser with the highest bid, quality and relevance, and estimated action rates is then the one who wins the bid. These factors determine how much advertising costs your business on Facebook. Remember, Facebook has stated that you can often be charged less than you actually bid, so there is no advantage to underbidding!

Stylise your Ads

Facebook offers a variety of ways to combine fantastic information with a stylistic image. The best way for you to ensure that your adverts succeed is for it to tell a story. Be it from the way that the rolling pin saved Christmas to the super glue stopping your child’s temper tantrum at a broken toy.

Check other ads, take inspiration, add your own creative flair, and send it out into the world towards other like-minded people!


Remarketing is crucial when it comes to both expanding your market and making sure that old customers come back and stick to you; loyalty is vital. If somebody bought a set of pens from you, remarket to them with stationary to bring them back to your website again.

This simple step can often be forgotten when it comes to advertising. It is crucial that you keep your business relevant and fresh so that you don’t get forgotten or replaced with newer firms or websites.


Unfortunately, it can be somewhat repetitive with Facebook ads in the sense of the tasks that you have to perform; it is the same with any advertisement campaign. If you want a successful ad, you have to check up on it and care for it.

Bids will need adjusting, audiences changed, keywords added, and image editing. All of these things help to make your ad consistently top of the market and focusing on the right target audience that you want.

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