Standard ICAP Membership


£ 20
per Month
Paid Monthly
  • PLEASE NOTE: This membership does not include business insurance


£ 18
per Month
Paid Quarterly
  • PLEASE NOTE: This membership does not include business insurance


£ 15
per Month
  • PLEASE NOTE: This membership does not include business insurance

Need business insurance? Check out our Premium Membership

Standard Membership Benefits


We aim to support all providers across the sector, regardless of whether you are independently operated, a franchisee or a franchisor.

Yes. Once you’ve entered your details and made payment you will be taking to the members area where you can start utilising the available resources.

No, our membership is entirely online.

We will run live online events every month for members. Our aim is to start running in person events and networking in 2021. 

No. When you become a member, you can apply immediately at no extra cost. Once you receive your rating you will simply need to continue being a member to display the quality assurance badge on your website and marketing.

We put members at the heart of everything we do. ICAP was created in direct response to, what we felt, was inadequate support offerings in the children’s activity sector. We do this through our toolkits and guides, live and recorded workshops and benchmark ratings. We’ll also be running events from 2021 to further support members and the industry.

Yes, we are a limited company with both social and commercial aims independently run.

All memberships will be set up with reoccurring payments, meaning you don’t need to worry about your membership lapsing.

We’ll be sad to see you go but understand you may need to cancel. This is easily done by emailing

You can find our terms and conditions here

Need to ask a question?

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Sign up for our Annual Membership...

free ticket BONUS

Each Member who joins on an Annual Membership will receive a Free Ticket to our 2021 Masterclass Event (worth £47)

Upcoming Webinars

As a member enjoy live online workshops with guest speakers every month. Upcoming workshops include:


How to Use Facebook Groups to Grow Your Activity Business


Sales training workshop


How activity providers can get the most out of live video

Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.