news & insights
Keep up to date with news and advice for the children’s activity sector
Do you know the best and worst case scenarios for your children’s activity business?
Children’s activity providers have needed to be incredibly agile throughout 2020. Whether that was adapting venues to allow for social distancing, moving venues altogether, changing
How to Write and implement a marketing plan
The only way to grow your business, you client base and your revenue is by marketing. The more you plan and strategize your marketing, the
7 reasons to be optimistic about the future of your children’s activity business
We’re nearing the end of 2020 and what a year it’s been. Across the children’s activity sector, you’d struggle to find someone who hasn’t been
DBS and Safeguarding: A background
Legal background In 1999, the government introduced mandatory criminal record checks on all workers with children. The aim was to prevent paedophiles from gaining access
How to read a profit and loss statement: what you need to know
What is a profit and loss statement? The first thing you need to know about profit and loss statements (P+L statements) is they go by
[FURTHER UPDATE] 04.11.20 – National lockdown in England – what this means for children’s activities
04.11.2020 – An update regarding the November lockdown in England from ICAP: Since our last statement (Tue 3rd Nov) the Government have ratified legislation and released
[UPDATE] National lockdown in England – what this means for children’s activities
3/11/2020 – An update regarding the November lockdown from ICAP: Since our last email (Sun 1st November) in reference to the national lockdown for England due to commence on Thursday 5th
The principles of marketing
Everything you need to know about marketing Marketing has become synonymous with advertising but that’s not all there is to it.. Marketing means the process
How pragmatic optimism could help steer your business (and mind) over the winter months
It’s often said you’re either a glass ‘half full’ or a glass ‘half empty’ kind of person. You’re either an optimist or a pessimist. But
Save our Toddler & Preschool Classes: An open Letter to the Scottish Government
Recently the Scottish Government restricted toddler and preschool activity classes/groups to only 5 adults (including instructor/teacher) in any indoor venue. Strangely, this rule also applied
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