news & insights
Keep up to date with news and advice for the children’s activity sector

What business structure to choose or change to
Your business structure will affect how much you will have to pay in tax, the ease of paperwork, personal liability and how you can raise

New Government Roadmap: What it means for the children’s activities sector
The much anticipated roadmap out of lockdown was announced yesterday by UK Prime Minister Boris Johnson. A 68 page Covid-19 response guide was released with full details

10 free or low-cost ways children’s activity providers can boost their marketing
The children’s activity sector is pretty crowded so ensuring you have a focused plan on how to get in front of your ideal customers is a

91% of children’s activity businesses have been ‘significantly impacted’ by Covid-19
91% of children’s activity businesses have been ‘significantly impacted’ by Covid-19. That’s one of the headline stats coming out of the ICAP Business Impact Survey we held recently, which

Lockdown fatigue is real, here’s what you can do
Lockdown fatigue is real. Many children’s activity providers faced with the ongoing uncertainty Covid-19 brings are struggling at present. Feelings of stress, anxiety and isolation

Busting the myths holding your children’s activity business back
We’ve often found there are a number of limiting beliefs that tend to hold children’s activity providers back at times. We tend to see these beliefs

Ignoring the noise: How to make your children’s activity business stand out
99% of children’s activity programmes, services and businesses aren’t unique. That may sound like a bold statement, but it’s more a simple observation. Twenty years

Children’s Activities Sector Trends to Embrace in 2021
With the UK now under tight restrictions and lockdown measures you’ve likely either settled into an online timetable of activities for customers or you’re focused on supporting

A new year, a new lockdown
A new year, a new lockdown. Certainly not the ‘Happy New Year’ email we wanted to send you. News yesterday that a new national lockdown

Our infinite hope for the children’s activity sector
“We must accept finite disappointment, but never lose infinite hope” – Martin Luther King Jr There are many quotes we could have led with, but
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