news & insights
Keep up to date with news and advice for the children’s activity sector

Useful Free Resources for Children’s Activity Providers
Now firmly in the UK summer holidays, we hope you’re managing to take some time off or at least have some planned in the near

Use This Summer to Switch Off
We’re writing this piece as a call to action: you need to take some time off this summer. With the stop-start nature of the past

11 Ways Activity Providers Can Ensure Long-Term Recovery Post-Covid
It’s been over a year since the UK entered the first lockdown and the children’s activities sector has been significantly impacted. We’ve seen temporary and

How to Successfully Build & Grow a Children’s Activity Business
This month marks the 1 year anniversary of ICAP launching, which is a really proud moment and milestone for us. In that time we’ve released multiple guides,

The importance of big picture thinking
You’ve probably either told yourself or been told to ‘think about the bigger picture’ or ‘take a step back’. Depending on your personality type and

10 mistakes to avoid as a Children’s Activity Provider
Running a successful children’s activity business can be a challenge. Operating over the past 12 months or so alongside the pandemic is testament to that (collective

Are you working ON your business or IN your business?
There’s a really key difference we often see within the children’s activity sector. Some providers have a self-employed job, whereas others are actively building a

Focusing your efforts and running your own race
“It’s been a year to forget” is what we’ve heard many children’s activity providers say recently. We’d argue the past year in business might just

Signs you should part ways with your children’s activity business
One of the impacts of Covid-19 we’ve noticed recently is some children’s activity providers seriously considering their future. The past 12 months have been challenging

12 months later… and children’s activities are more important than ever
We can’t quite believe it’s been almost 12 months since the sudden announcement that the UK was to be placed into lockdown due to a
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