news & insights
Keep up to date with news and advice for the children’s activity sector
Free Marketing Event for Children’s Activity Providers
Free Online Event for Children’s Activity Providers… This April, ICAP are holding a two day event focusing on how to get the most out of your marketing. Despite the coronavirus pandemic, marketing is constantly evolving and
The children’s activities sector is bouncing back. Are you ready?
There appears to be a spring in the step across the sector. A roadmap out of lockdown, some warmer weather and huge demand for children’s
What business structure to choose or change to
Your business structure will affect how much you will have to pay in tax, the ease of paperwork, personal liability and how you can raise
New Government Roadmap: What it means for the children’s activities sector
The much anticipated roadmap out of lockdown was announced yesterday by UK Prime Minister Boris Johnson. A 68 page Covid-19 response guide was released with full details
10 free or low-cost ways children’s activity providers can boost their marketing
The children’s activity sector is pretty crowded so ensuring you have a focused plan on how to get in front of your ideal customers is a
91% of children’s activity businesses have been ‘significantly impacted’ by Covid-19
91% of children’s activity businesses have been ‘significantly impacted’ by Covid-19. That’s one of the headline stats coming out of the ICAP Business Impact Survey we held recently, which
Lockdown fatigue is real, here’s what you can do
Lockdown fatigue is real. Many children’s activity providers faced with the ongoing uncertainty Covid-19 brings are struggling at present. Feelings of stress, anxiety and isolation
Busting the myths holding your children’s activity business back
We’ve often found there are a number of limiting beliefs that tend to hold children’s activity providers back at times. We tend to see these beliefs
Ignoring the noise: How to make your children’s activity business stand out
99% of children’s activity programmes, services and businesses aren’t unique. That may sound like a bold statement, but it’s more a simple observation. Twenty years
Children’s Activities Sector Trends to Embrace in 2021
With the UK now under tight restrictions and lockdown measures you’ve likely either settled into an online timetable of activities for customers or you’re focused on supporting
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