Summer Secrets: Boosting Business Success by Taking Breaks

What if I told you there was a secret ingredient that could revolutionise the way you approach business success?

Once upon a time, in the bustling world of entrepreneurship, there was a small business owner named Sarah. Sarah was the proud founder of a successful online retail company called “SunnySocks.” Day in and day out, she poured her heart and soul into her business, constantly brainstorming ways to innovate and grow.

But amidst the endless to-do lists and late nights, Sarah found herself caught in a cycle of burnout. She realised that her productivity was declining, and her once-vibrant creativity was slowly fading away. Something needed to change.

One sunny day, while scrolling through an article about Richard Branson, the renowned entrepreneur and adventurer, Sarah stumbled upon a captivating story. It was a tale of how Branson’s zest for life and his habit of taking breaks had transformed not only his personal well-being but also his business success.

Intrigued, Sarah decided to follow in Branson’s footsteps. She closed her laptop, put on her adventure hat, and headed to the beach. With a kite in hand, she embraced the thrill of kiteboarding. As the wind carried her across the water, a wave of exhilaration rushed through her veins. Little did she know, this leisurely activity would become the catalyst for a wave of inspiration in her business.

During her kiteboarding sessions, Sarah discovered that the moments of adrenaline-pumping fun and playfulness ignited her imagination like never before. Ideas flowed freely, and she found herself coming up with innovative strategies and product concepts effortlessly.

But it wasn’t just the adrenaline rush that made a difference. Sarah soon realised that the breaks she took to indulge in kiteboarding gave her mind the much-needed respite from the daily grind. It was during these breaks that her brain had a chance to recharge, allowing her to return to work with renewed focus and energy.

As Sarah continued to incorporate breaks and adventurous activities into her routine, she noticed a remarkable shift in her business. Not only did her own happiness and well-being soar, but her employees also experienced increased morale and productivity.

Sarah had stumbled upon a delightful truth: taking breaks and engaging in activities that brought joy and excitement had a profound impact on her business’s success. By embracing a work-hard-play-hard mentality, she had unlocked a wellspring of creativity and innovation that propelled SunnySocks to new heights.

Inspired by her newfound insight, Sarah shared her story with fellow entrepreneurs and encouraged them to embrace the power of breaks and play. She championed the idea that success in business didn’t always come from grinding nonstop but from finding the delicate balance between hard work and rejuvenation.

And so, Sarah’s journey of discovery and growth not only transformed her own life but also became a beacon of inspiration for countless entrepreneurs around the world. Through the simple act of taking breaks and injecting playfulness into their work, they too found the keys to unlocking their full potential and achieving extraordinary success.

So this summer, as the sun shines brightly, remember the valuable lesson shared by Richard Branson and Sarah: taking a break can have a transformative impact on both your personal well-being and your business success.

Embrace the summer season as a time to pause, unwind, and indulge in activities that bring you joy and relaxation. Whether it’s a peaceful walk on the beach, a thrilling adventure in nature, or simply spending quality time with loved ones, these moments of rejuvenation are the fuel that propels your entrepreneurial journey forward.

Wishing you a summer filled with joy, relaxation, and boundless possibilities.

Playfully yours on the path to success!



By becoming a member of ICAP you’re joining a community of like-minded professionals and business owners in the children’s activity sector working towards excellence

Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.