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Spring Cleaning Your Business: Tips for Children’s Activity Providers

Spring is in the air (hooray!), and that means it’s time for some spring cleaning. But we’re not just talking about cleaning out your cupboards and scrubbing your floors. We’re talking about spring cleaning your business!


Spring is the perfect time to take a fresh look at your business and make some changes. Here are a few tips on how to spring-clean your business:


1. Refresh your marketing: Take a look at your website, social media, and other marketing materials. Are they up-to-date and engaging? Consider refreshing your messaging or creating new marketing materials to attract new customers (you can catch up on our Marketing Spotlight event for ideas)


2. Organise your space: Spring cleaning isn’t just about tidying up your home. It’s also about organising your workspace. Take some time to declutter and organise your office or activity space. A clean and organised space can help improve productivity and creativity.


3. Evaluate your numbers: Take a look at your numbers and make sure you’re on top of everything. Are there any ways you can reduce costs? Are there any ways you can make yourself more profitable by reducing costs? Or indeed, by increasing sales? It’s also good to do an annual price review. and consider adjusting your prices to better reflect the value of your activities and services. 


4. Review your activities: Take a look at the activities you offer and see if there are any that aren’t as popular as they used to be. Consider retiring these activities and replacing them with new ones that are more in line with current trends and interests.


By spring cleaning your business, you can make some important changes that can help improve your business and attract new customers. Spring is a time of renewal and growth, and by taking the time to spring-clean your business, you can set yourself up for success in the coming months.


So, grab your cleaning supplies and get to work! Your business will thank you for it.

By becoming a member of ICAP you’re joining a community of like-minded professionals and business owners in the children’s activity sector working towards excellence

Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.