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The importance of staying organised for business success

The last thing you want to do is for your children’s activity business to fall apart because you were disorganised, follow these simple tips to stay on top of things

Small companies can be challenging to run. Nobody can ensure that you will become popular or bring in a small fortune, but there are ways to help push you towards this future. If you work hard, price your activity services well, and keep a keen focus on customer service standards, then you will be on the right tracks for sure. Still, it can be easy to lose track of everything that you need to do, and you can find yourself taking one step forward and two steps back. Never fear, because we have some simple, easy to follow tricks to keep your business running smoothly.

Treat Your Business as More than a Side Job

Your children’s activity business should be treated as more than a hobby. This means dedicating a lot of time and energy towards it so that you can generate enough money to become financially dependent on it. To make sure you separate the mindset of hobby and business, you need:

  • Dedicated Office Space – Separate areas help to separate your mind from work and home life. If you’re working from home, have a separate room spare, if not, an office space that you can rent will work perfectly.
  • Office/Business Equipment – Invest in different equipment such as a computer, printer, and even a phone for your office. Try not to go cheap, as you will end up having to replace them more often, which can be added stress and added money in the end.
  • Marketing Strategy – Ensure that you have any apps or tools needed for your marketing strategy.
  • Strong Customer Base – Build a strong customer base and prepare for any future growth plans, expansions, or events
  • Publicise your Business – Publicise your brand, services, or product to bring in loyal customers.

Set Goals and Milestones

Having goals and milestones is a vital part of a children’s activity business. These goals serve as ongoing reminders for how much work you should be doing. That way, you can continue to move forward and develop your business.

Prioritise Essential Tasks

When it comes to running a children’s activity business, you need to know that doing everything is not an option, and so it is crucial to prioritise essential tasks. Prioritise jobs that will move your business forward and try always to avoid the pitfalls of procrastination.

Utilise Social Media

Social media is a part of everybody’s lives now. Facebook, Instagram, Twitter, everybody has heard of these big names, and so it is a powerful tool in promoting your kids’ activity brand to potential customers.  Through social media, you can gain useful information from your customers, be it from their behaviour, keywords they like, down to trends that they follow. These pieces of information are vital to appeal to your loyal and potential customers.

Understand Your Customers

Knowing your customers means that you can then develop your products to services around their needs and wants to bring them back for more. By providing personalised services and encouraging feedback, you make sure that you gain customer insights and loyalty. Make sure that alongside your brilliant activity programmes and services, you provide excellent customer service. After all, you want them to remember your brand, and having poor customer service will turn them away from returning or sharing it with others.

Review and Track Your Numbers

You must, when running a business, keep track of your ins and outs of your business. Pay attention to sales figures, profit margins, net income, even your social media followers and email subscribers. Online numbers can often be forgotten but can be the most significant form of advertising and revenue there is in our technological world. Keeping track of everything makes sure you are devoting enough time and money to certain places, and even cut out those areas which are wasting money. This task is constant, but one that will make your business work like a well-oiled machine in no time.

Control Your Expenses

Monitoring your expenses can feel quite daunting at first, but like everything, you will learn to understand it. You need to review your company’s operations for ways to save money all the time. This ensures that more money can be distributed to better areas, or even to save up for new equipment. Here are a few ways to save money

  • Finding low-cost vendors or suppliers
  • Train your employees and yourself to save time and pay later.
  • Buy the better equipment first, replacing £50 item every three months is more expensive than buying one £200 item that lasts two years
  • Track trends and change budget towards products as and when they change.

Take Risks

No children’s activities entrepreneur got where they are today without taking risks, and it comes hand in hand with running a business and success. There is a continually changing environment when running a business, from new competitors to unexpected shifts in the economy, business owners learn to deal with these. Managing these risks is a part of careful planning and readily made strategies to deal with the challenges that you may face. Quick reactions and thought out plans will help move with the fluctuating trends of the environment.

Networking Events

Building your network is a part of growing a business that is often overlooked. Networking allows your business to build relationships with others so that you can expand and broaden your business easier. These relationships also encourage people to talk to you more often to their customers by word of mouth if your business Is mutually helpful to theirs and visa versa.

Grow and Grow

If you continually put off growth and stick to a spare room in your house, your business will never grow enough to be financially stable upon and will cause you more stress than it’s worth. You must continuously monitor trends in the industry and anticipate markets that are emerging, such as the rise online classes since the Covid-19 pandemic and subsequent lockdown. Always be on the look for new products or services which you can offer your customers alongside new ways to distribute your current products and services.

Give Yourself a Holiday

Small businesses are hard to run; we don’t give business owners enough credit for this. Will all the hard work, time, effort, and money that goes into running a business, taking breaks are essential. Your mental and physical health is crucial to keep a business afloat. So, if you feel yourself becoming too stressed and overworked, take a break, recharge, and come back with a fresh mind.

By becoming a member of ICAP you’re joining a community of like-minded professionals and business owners in the children’s activity sector working towards excellence

Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.