We’re going on a bear hunt…

Have you ever read the book “We’re Going on a Bear Hunt”? It’s a classic children’s story that teaches an important lesson about facing your fears and pushing through obstacles. In the story, the family encounters various obstacles, and when faced with each one, they say, “We can’t go over it, we can’t go under it! We’ve got to go through it!” As activity providers, we can learn from this message of feeling the fear and doing it anyway. We often face obstacles and challenges in our work, whether it’s dealing with difficult customers, navigating new regulations, or putting out a new bit of marketing. But by adopting a growth mindset and pushing through our fears, we can overcome these obstacles and create even better businesses for ourselves and our customers. For example, let’s say you’re starting a new activity that you’ve never done before. You may feel scared or unsure about how it will turn out. Instead of letting your fears hold you back, embrace the message of “We’re Going on a Bear Hunt” and push through your fears and go straight through the challenge. Take a deep breath, remind yourself that you can do it, and give it your best shot. By adopting this mindset, we can build resilience and confidence in ourselves as activity providers. We can learn from our mistakes and failures, and use them to improve our activities, our businesses, and our lives. So, the next time you’re facing a challenge or obstacle in your work, remember the message of “We’re Going on a Bear Hunt”. Feel the fear and do it anyway. You’ve got this! And we’re right here with you, every step of the way…

By becoming a member of ICAP you’re joining a community of like-minded professionals and business owners in the children’s activity sector working towards excellence

Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.