ICAP Terms & Conditions

Last Updated: September 2020


This website is owned and operated by ICAP Community Limited (“ICAP” “we” or “us”). By using the Site, you agree to be bound by these Terms of Service and to use the Site in accordance with these Terms of Service, our Privacy Policy and any additional terms and conditions that may apply to specific sections of the Site or to products and services available through the Site or from us.

Accessing the Site, in any manner, whether automated or otherwise, constitutes use of the Site and your agreement to be bound by these Terms of Service. We reserve the right to change these Terms of Service or to impose new conditions on use of the Site, from time to time, in which case we will post the revised Terms of Service on this website. By continuing to use the Site after we post any such changes, you accept the Terms of Service, as modified.

Intellectual Property Rights

All copyrights, trademarks and other intellectual property rights in and on our website and all content and software located on the site shall remain the sole property of ICAP or its licensors. The use of our trademarks, content and intellectual property is forbidden without the express written consent from ICAP. 

You must not:

  • Republish material from our website without prior written consent.
  • Sell or rent material from our website.
  • Reproduce, duplicate, create derivative, copy or otherwise exploit material on our website for any purpose.
  • Redistribute any content from our website, including onto another website.

Acceptable Use

You agree to use our website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else’s use and enjoyment of the website. Prohibited behaviour includes harassing or causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

You must not use our website to send unsolicited commercial communications. You must not use the content on our website for any marketing related purpose without our express written consent.

Use of External Links may contain links to many other websites. ICAP cannot guarantee the accuracy of information found at any linked site. Links to or from external sites not owned or controlled by ICAP do not constitute an endorsement by ICAP or any of its employees of the sponsors of these sites or the products or information presented therein.

By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trade mark law.

Restricted Access

We may in the future need to restrict access to parts (or all) of our website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of our website, you must ensure that both your username and password are kept confidential.

Use of Testimonials

In accordance with the CMA and FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following:

Testimonials that appear on this site are actually received via text, audio or video submission. They are individual experiences, reflecting real life experiences of those who have used our products and/or services in some way. They are individual results and results do vary. We do not claim that they are typical results. The testimonials are not necessarily representative of all of those who will use our products and/or services.

The testimonials displayed in any form on this site (text, audio, video or other) are reproduced verbatim, except for correction of grammatical or typing errors. Some may have been shortened. In other words, not the whole message received by the testimonial writer is displayed when it seems too lengthy or not the whole statement seems relevant for the general public.

How Do We Protect Your Information and Secure Information Transmissions?

Email is not recognised as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.

ICAP may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For site security purposes and to ensure that this service remains available to all users, ICAP uses software programs to monitor network traffic to identify unauthorised attempts to upload or change information, or otherwise cause damage.

Disclaimer and Limitation of Liability

ICAP makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this site.

All the materials on this site are provided ‘as is’ without any express or implied warranty of any kind, including warranties of merchantability, non-infringement of intellectual property or fitness for any particular purpose. In no event shall ICAP or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if ICAP has been advised of the possibility of such loss or damages.


If you have any questions regarding this policy, or your dealings with our website, please contact us here:

ICAP Membership Terms and Conditions

These terms and conditions (Terms) set out the terms and conditions of the contract through which the
Institute of Children’s Activity Providers (also referred to as “ICAP”, “we” and “us”) will deliver services to you
(you) as a member. In order to become a member of ICAP you must agree to these Terms and in
registering for membership you provide us with the appropriate consent to handle your personal information
in accordance with the Data Protection Act 2018.

ICAP is the trading name of ICAP Community Limited (No. 12749713) whose registered office is Kemp
House, 160 City Road, London, EC1V 2NX.

1. Membership contract

1.1 When you register and pay for membership online you are subscribing to these Terms.
1.2 You will receive an email confirmation and payment receipt once your membership registration is complete.
1.3 Membership is renewed automatically and occurs either monthly (one calendar month), quarterly (three
calendar months) or annually (12 calendar months) depending on what you chose when you registered.
1.4 Payment methods include debit/credit card with payments processed by our chosen payment gateway
1.5 You may not transfer any of your rights or obligations under these Terms to another person or business.
1.6 The credit/debit card information you provide Us for a membership transaction is used solely for the purpose of processing that membership transaction. If We are unable to process payment from the credit/debit card details you have provided, we will contact you immediately to verify your card details.
1.7 If you are not using your own credit/debit card to pay for the membership subscription, you must ask
permission of the credit/debit card holder before entering payment details. When you register to become an
ICAP member you are confirming that you have obtained the express prior permission of the credit/debit
card holder.

1.8 Membership is per business owner (including franchisees). Franchisors paying for membership are not allowed to give franchisees access under their membership.


2. Membership types and fees

2.1 The ICAP membership structure is being continuously developed and we reserve the right to introduce new membership types, each with its own eligibility criteria. Members who join ICAP will need to register for one of the membership types available on offer then (subject to such terms and conditions as will apply at the
time of their application).
2.2 ICAP founding membership (Founding Membership) is only available to individuals who joined ICAP
between 1st September 2020 and 30th September 2020 and such individuals are Founding Members.
Individuals who joined after 30th September 2020 are not eligible for Founding Membership.
2.3 ICAP introductory membership (Introductory Membership) is only available to individuals who joined ICAP
between 1st October 2020 and 31st December 2020 and such individuals are Introductory Members.
Individuals who joined after 31st December 2020 are not eligible for Introductory Membership.
2.4 All quoted membership fees are either the cost per month, cost per quarter (three months) or for a one-year membership subscription (as applicable). Membership of ICAP is subject to and conditional on the payment of a monthly, quarterly or annual membership fee.
2.5 ICAP reserves the right to increase membership fees. Membership fees will be assessed on a quarterly
basis and members will be notified of any changes at least 30 days before their membership renewal is due.
2.6 All memberships will automatically renew for the following month/quarter/year unless you cancel. If you
register for annual membership, We will send you an automatic renewal reminder at least 14 days prior to payment being taken. 

3. Cancellation and refunds

3.1 If you wish to cancel your membership and get a refund of your membership fee, you may do so within 14
days of registering for membership by sending us your request for a refund by email to Any refund will be made by us to you within 30 days of our acknowledgement of
your cancellation (which we will send by email to you in such circumstances) and be paid to you in the same
way as you paid for your membership.
3.2 If you wish to cancel outside of 14 days of registration, you may do so by emailing
Your membership will cease at the end of the period you have registered for. No refund will be offered
outside of 14 days of registration.

4. Right to refuse, or remove ICAP membership

4.1 We reserve the right to refuse or remove ICAP membership immediately from any individual who is deemed to have breached any terms of membership, or for any reason as far as we deem reasonable.

5. Changing membership Terms

5.1 We may change these Terms at any time on giving you 14 days prior written notice. If you object to the
changes We plan to make to the Terms you are entitled within 14 days of the date of such notice to email us
at terminating your membership. Provided we receive your notice of termination
within such 14 day period we will:

  • Confirm the termination of your membership in writing to you
  • Refund such proportion of your membership fee as relates to the unexpired period of your membership
    (either monthly, quarterly or annually)

5.2 If you do not give us notice of termination as set out above, then at any time the most recent edition of these Terms available on the ICAP website will be binding on you.

6. Termination of memberships

6.1 If having registered for ICAP membership you purport to disclaim your obligations under these Terms, we
reserve the right to terminate your ICAP membership in writing and provide you with a refund such
proportion of your membership fee as relates to the unexpired period of your membership (either monthly,
quarterly or annually)

7. Data protection and use of personal data

7.1 The personal data you supply to us will be used to:

  • process your membership application, and membership fee
  • fulfil your membership benefits
  • review your rating application
  • for marketing, statistical and analytical purposes on behalf of ICAP.

7.2 You will receive communications from us as part of your membership benefits, mostly by email. Other than as set out above, we shall not sell or disclose your personal data to third parties without obtaining your prior consent unless this is necessary for the purposes set out in these Terms or unless we are required to do so by law.
7.3 We will comply with the Data Protection Act 2018 and all other applicable law in relation to the use of
personal data. We will process your personal data in accordance with the Privacy Policy.

8. Intellectual Property

8.1 We are the owner of all Intellectual Property Rights of materials, downloads, logos (“Resources”) provided to you by Us (unless otherwise stated) and nothing in the Terms of membership shall constitute the transfer of ownership of rights to any other person.
8.2 You are not permitted to copy, reproduce, share, publish, sell or dispose of or otherwise make available the
Resources to another person unless expressly provided permission in writing.
8.3 Your use of our name and/or logo is permitted for the duration of your ICAP membership. If you use the
ICAP name and logo, you must do so within the ICAP brand guidelines and using files downloaded in the
membership area or received via email by ICAP. We reserve the right to approve how our name and logo is
used in marketing and promotional materials.
8.4 Clause 8.1 – 8.3 will survive the termination of ICAP membership.

9. Events

9.1 Each of our events may have specific applicable terms and conditions, and if so, you need to check that you can comply with such terms and conditions before booking a place at such events.

10. Liability

10.1 ICAP shall not be liable to any third party for any loss of revenue or profit, or any special, incidental, indirect or any consequential damages (however arising, including negligence), arising out of membership with ICAP.
10.2 The liability of ICAP to you is limited to the total amount of your annual membership fee or fees paid for the prior six months.
10.3 Nothing in these terms and conditions excludes liability for death or personal injury caused by ICAP’s
negligence or for fraud or fraudulent misrepresentation.
10.4 All provisions of liability shall survive the termination of membership.
10.5 ICAP shall not be liable for any costs incurred by you associated with changes to terms of membership
and/or changes to our brand guidelines and logo usage policy.
10.6 You agree that you have not relied on any statements, promises, assurances, representation, warranties,
whether in writing or oral communication by any person (associated with ICAP or not) relating to the
provision of Membership other than expressly disclosed in these Terms.

11. Force majeure

11.1 Neither party shall be in breach of this agreement nor liable for any delay in performing, or failure to perform, any of its obligations under this agreement if such delay or failure result from events, circumstances or causes beyond its reasonable control. In such circumstances the affected party shall be entitled to a
reasonable extension of the time for performing such obligations. If the period of delay or non-performance
continues for 4 weeks, the party not affected may terminate this agreement by giving 7 days’ written notice to
the affected party.

12. Third parties

12.1 A person who is not party to these Terms shall not have any rights under or in connection with them under the Contracts (Rights of Third Parties) Act 1999.

13. Entire Agreement

13.1 This membership terms and conditions constitute the entire agreement between the parties and supersede and extinguish all previous membership terms and conditions, promises, assurances, warranties,
representations and understandings between them, whether written or oral, relating to its subject matter.

14. Severance

14.1 If any court finds that any provision of this agreement is invalid, illegal or unenforceable, that provision or part-provision shall, to the extent required, shall be deemed to be deleted, and the validity and enforceability
of the other provisions of this agreement shall not be affected. If any invalid, unenforceable or illegal provision of this agreement would be valid, enforceable and legal if some part of it were deleted, the provision shall apply with the minimum modification necessary to make it legal, valid and enforceable.

15. Complaints

15.1 ICAP shall endeavour to respond to any complaint received within five working days. This may be an
acknowledgement of receipt whilst further investigations are carried out. If you have any queries or complaints, please contact us;
Post: Kemp House, 160 City Road, London, EC1V 2NX

16. Notice

16.1 All notices given by you to Us must be provided in writing to ICAP Community Limited, Kemp House, 160
City Road, London, EC1V 2NX. We may give notice to you via either the e-mail or postal address you provide to us when registering to become a member. Notice will be deemed received and properly served immediately 24 hours after an e-mail is sent, or three days after the date of posting of any letter.

17. Governing law and jurisdiction

17.1 This agreement, and any dispute or claim arising out of or in connection with it or its subject matter or
formation (including non-contractual disputes or claims), shall be governed by, and construed in accordance
with, the law of England and Wales.
17.2 The parties irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with this agreement or its subject matter or formation (including non-contractual disputes or claims).

18. Dispute resolution

18.1 Each party commits that in the event a dispute should arise under this agreement or relating to any manner hereto, the parties shall first endeavour to resolve their dispute by good faith negotiations between or among the parties.
18.2 If the parties are unable to resolve their dispute, they agree to attempt to mediate their dispute within 30
days after the dispute initially arose, using a third-party mediator.
18.3 All mediation proceedings shall be confidential, and no information exchanged in such mediation shall be discoverable or admissible in any litigation involving the parties.
18.4 Proceedings shall not be commenced by any party unless every effort to resolve the dispute has been

John Preston

Mathnasium, Managing Director (UK) & Master Franchisee

John is a former investment banker that quit the city to scratch that entrepreneurial itch and become a franchisee, whilst making a difference in children’s lives. John has successfully scaled his own network of centres as well as scaling Mathnasium and supporting it’s network of franchisees in the UK. John is passionate about franchising and improving the lives of others, whether that is helping students who struggle with mathematics or assisting franchisees to become leaders of successful businesses.

Katie Cannon

Gold Medal Business

5 x British Champion turned 7 figure entrepreneur Katie Cannon has been in the children’s activity industry for the last 20 years.Over the last 20 years, Katie has been in the trenches building classes in gyms, studios, leisure centres etc. She has owned gyms, closed gyms down, hired amazing teams and let teams go. You name it, she has done it in this industry.

Katie now teaches entrepreneurs in this industry to uplevel their business systems and teams to scale their business. One of the key attributes which makes gold medal truly unique is she not only brings her 20 years of experience, she is still in the industry today, bringing 20 years of knowledge plus whats working today.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Craig Jones

Chief Children's Experience Officer

Craig has over 30 years’ experience working with children and young people in the education, sport, health & fitness and childcare industries. Craig is a high energy professional, with a passion for providing high quality, engaging experiences that are sustainable solutions to childcare and children’s activities, with a focus on increasing physical activity levels within children and young people. Craig’s approach is nurturing, developing and supporting the best people to manage, lead and inspire children’s professionals within organisations. A results orientated individual with experience across the UK and in Europe, including mergers & acquisitions along with implementing Children/Family strategies across 5 countries, including; product development, financial/operating models, training, H&S, Compliance and full stakeholder engagement from Board level to Government.

Ackora Ansah

Marketing Manager - We Make Footballers

Having previously navigated the dynamic world of marketing with beauty industry leaders such as L’Oreal, Clarins and Unilever, I’ve gained a breadth of experience in how to acquire customers and grow brands.

Now, as Marketing Manager at We Make Footballers I support over 50 franchisees across the UK, US and UAE to scale and grow in an ever-changing landscape through strategic local marketing. Alongside this, I run 3 of my own We Make Footballers franchises and so look forward to sharing my learnings from both perspectives.

Tamara Holland

Marketing Consultant for Children's Activities Providers

Tamara is the award-winning expert behind Dot & Stripe, a marketing consultancy for children’s activities providers and family focused businesses.

Tamara works with franchisors, franchisees and independent businesses to nail down the best marketing strategies to get them results and has over 20 years’ experience across the marketing mix.

She’s also been on both sides of the children’s activities industry – as a franchisee and leading the marketing for a franchise.

She has literally got her hands dirty- so she really gets it. You want to share your amazing activities business with your perfect customers- but finding the right direction, time and resources can be tricky.

Tamara has truly got the expertise, the support, and the accountability to make sure your marketing is not just done but done in a way that’s absolutely perfect for you.

Alexis Boyett

Bippity Boppity Bankrolls / Business Coach + Speaker


No amount of positive thinking will overpower an engrained negative belief. Regardless of how hard we try, how many therapists we talk to, or how many meditations we do, nothing seems to silence the inner-critic within. So instead of trying to silence it, what would happen if we started to communicate with it? As someone who struggled with a poverty mindset, eating disorders, bullying, toxic relationships, and no support system, Alexis understands how loud and how powerful your inner-critic can be. Instead of giving into the voice, Alexis learned how to harness the power of it and use it to master her self-love, propelling her into her dream life. In the past 15 years she has been a professional model/actress in Hollywood, run a nationwide company, traveled the world full-time and become the most influential business and personal development coach in character entertainment. It all started when she learned how to communicate with her inner critic and use its voice as the compass to her dreams. In this keynote, you will walk away with: A new understanding of your story and how it affects your business How to communicate with your inner critic to support your vision How to self-soothe when the villain within is on a rampage

Bea Waterfield

Owner & Franchisor Baby College

I’ve been working in the sector for 20 years. In that time I have been a franchisee, an independent business owner and a franchisor. I have come through a few challenging times (especially the last few years) along the way but have built Baby College to an international network of 30 businesses in the last 10 years in a sustainable way with a consistent profitable self-sustaining business year on year. I don’t think there is a very clever secret to that. Looking back I think I rely on hard-work, determination, courage, indefatigable positivity and to be friendly to everyone…

Gayle Berry

Founder of global parent & baby wellness business, mentor & philanthropist

Gayle Berry-Founder of Blossom & Berry, BA, Dip. Law, PGCE, IAIM, Birthlight, Dip Hypno, Clinical Hypnotherapist, Life Coach ITEC Massage, Author, Pregnancy and Post Natal Yoga Teacher, Children’s Yoga Teacher, Doula & Sleep Consultant.)

Gayle is a love activist, community architect, the founder of Blossom & Berry, an expert on baby massage, baby yoga and nurturing care for babies and the world’s leading mentor for parent and baby businesses.

Gayle is the mother of three amazing humans who have inspired her journey to teach love to millions of babies through her connected community to create a more peaceful and joyful life for all.

Gayle has over 20 years of experience empowering others to share the power of nurture and nature for families across the globe.

Gayle is an advocate for nurturing touch for babies, a multiple publisher author, and speaker on “Nurturing The Future-1001 days to save the world’

She is also very proud to be an ambassador for a number of mother and baby wellness brands and she is Channel Mums’ Baby Massage Expert.

In more recent years Gayle has mentored the world’s leading birth and baby schools to expand and scale their impact to create even more connection. Everything she does comes from a place of love, connection and community

Contribution is also a huge part of her why. She is the co founder of the charity Love Support Unite where she has enabled a safe motherhood project for mothers and babies in poverty in Malawi impacting hundreds of vulnerable babies.

“All babies deserve to be seen, heard and express their needs. When we respond to babies with love, we teach that the world is a safe and loving place and help children reach their full potential.”

Sarah Booth

Xero - Partner Consultant

My passion has always been to help business owners understand the numbers and how a great Accountant, along with cloud software, can provide the financial data they need to make the best business decisions. Prior to joining Xero I worked as a qualified Accountant and specialised in supporting my clients to understand their business financials in real-time. Working with Xero has given me the opportunity to support Accountants across the country in adapting to the cloud, improving their processes and ability to provide insights for their clients business.

Lou Willis-Keeler

CEO of Psych-Logical (Safeguarding and Behavioural Consultancy)

An international safeguarding consultant with over twenty years experience in safeguarding and behavioural science . Working with a wide range of organisations, across sectors to ensure compliance as a minimum and outstanding practice as a reality. Lou has depth of professional expertise working with a variety of organisations and before forming Psych-logical was an area manager with the NSPCC / ChildLine. She has been commission by the Department of Education to develop best practice resources and is work on professional standards for the out of school settings. An energetic, innovative and engaging speaker who simplifies safeguarding and makes it accessible to all.

David Batch

Premier Education Group

Last academic year, Premier delivered 723,815 hours of activity in over 10% of the nations schools. In addition, as the largest supplier of School Holiday Activity days in the UK, over 20,000 parents have given a 5-star Trust Pilot rating. Premier represents the sector on several Dept. of Education steering groups and was winner of ‘Best Business Culture’, at the 2023 Business Excellence Awards. David founded Premier 25 years ago and since then, the group has grown to encompass businesses which include a mother and child fitness franchise, a school improvement business and is an Ofsted rated ‘Outstanding’ Independent Training Provider.

Natalia Shvarts

Franchise Lawyer

Natalia is an experienced franchise solicitor who is passionate about her clients and their success. Having worked with franchisors, franchisees and spent time in-house, Natalia really has seen it from both sides of the fence. Natalia is a member of the BFA and is a regular contributor to franchise publications and franchise events.

Ellie Baker


After 10 years in the UK education system, Ellie quit the classroom to set up her award-winning children’s language & music class company, BilinguaSing, which she franchised in 2014.

Today Ellie uses all of her teaching and business experience to coach educators to become business owners, writes about education and helps her network of BilinguaSing franchisees to thrive in their businesses. In 2023 she authored her first solo book, The 2 Hour Tutor; which reached the #1 spot in 3 educational categories.

She’s an ‘extroverted introvert’ who dreams of living a nomadic life, educating her 3 kids while travelling the world; but for now lives happily in sunny Maidenhead. 

Stacey Cann

Franchise Marketing Strategist

Stacey Cann is an award winning franchise marketing strategist who specialises in helping franchisors create successful franchisees and make more money in their business. Stacey has 20 years marketing experience, working with global companies, including Chelsea FC, Jellyfish, BT, Sports Direct and The Telegraph. Marketing training and empowerment is at the heart of everything Stacey does. Her work has been featured in numerous press articles, including; The Sun, The Metro and iNews. Stacey is a franchisee and Franchise Development Coach for multi-award winning Daisy First Aid. She consistently helps new franchisees with no previous business or marketing experience to start making money immediately and hit their initial goals within 6 months. Her proud moments include Daisy First Aid being awarded the British Franchise Association 2023 Continuous Improvement award and helping numerous women successfully leave their previous jobs to become profitable franchisees to fulfil their dreams of independence and work-life balance. Stacey lives in Surrey, UK, with her partner and 3 children and is also a passionate advocate of parents’ mental health following her own experiences as a self-employed mum.

Karl Fox

Franchise Support Director

I’ve worked in the franchise industry for nearly 25 years, building a successful multi-territory franchise business which deploys over 100 Activity professionals and Playworkers. Utilising my experience within my role as Director of Franchise Support for Premier Education, I support our franchisees to build successful, sustainable busineses as we continue to grow our wider network.

David Pearce

Owner / Director - Rhythm Time

Following a successful corporate career as Divisional MD of a FTSE 250 PLC, I started helping people to get into Franchising in 2008. I have been involved in many different Franchise Businesses as a Franchisee, Franchisor and as a Consultant and Coach to Franchisors. My advice has been sought by a variety of leading UK and International Franchise Brands. Finance & Numbers form a fundamental part of any successful business and I am passionate to help others to get to grips with their numbers!

Al Wadey

Book That In, CTO

Al Wadey is the CTO of Book That In, the market-leading booking system for activity providers in the UK, and is also the Vice President of Strategic Consulting at Aprimo, the international software company. Al’s extensive background in business change, digital transformation, and strategic consulting, especially his role in leveraging technology for superior customer experiences, positions him as a leading authority on innovative strategies. His blend of technical prowess and commercial insight, paired with his experience in guiding businesses through digital evolution, means he will be bringing a unique viewpoint to ICAP’s strategy panel this year.

Phillip Archer

Business Planning & Funding Manager

Phil joined d&t in 2019. Background in sales & marketing in asset finance and funding spanning more than 30 years. Responsible for growing the commercial side of d&t to include fully independent business planning, funding, asset finance and of course the full range of accountancy solutions. Recently with Franchise Finance which he joined following a career with roles in the UK and across Europe starting with Lombard/Natwest group and latterly with Renault Banque and SNCF, the French state-owned rail goliath. Phil has a wide and diverse background, grounded in pragmatism and is passionate about supporting both new and existing franchisees on their journey. For a new Franchisee the proposition can be quite daunting and Phil’s goal is to help the franchise industry demystify and simply the business start-up process into one seamless and fully integrated solution. This avoids confusion, self-interest and contradiction and ensures a rounded, more holistic approach as your advisor becomes your trusted partner for the long term. Much of this is achieved by helping franchisees align their personal and business goals and in ensuring sound business planning practices become habits and management tools. Phil contributes to a number of industry publications and forums and is a judge for both Workbuzz and Elite100.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.