A half day online learning event for children's activity providers in association with Wales CASA

26th January 2021

Join us...

This January, ICAP are hosting a special event for activity providers as part of our support of the Wales Children’s Activity & Services Awards. The half day event will focus on some of the key areas of running a children’s activity business essential for 2021 and beyond. The event is free to attend – you just need to register to grab your place. 


Not available on the day? Still register as you’ll be the first to receive the recording when available after the event.


We’d also love if you could spare a moment to find out more about our professional membership body we launched last year specifically for children’s activity providers – you can do that here


The ‘new normal’ will offer great possibilities and uncertainties that providers will have to navigate and the importance of developing your business is going to be critical.

the itinerary

Tuesday 26th January


Busting the myths holding your activity business back


Get Your Social Media Strategy Sorted for 2021


Customer Experience: How to turn your customers into raving superfans

If you want access to more events just like this why not become an ICAP member? Read more about the benefits and what’s included.

Ready to take your seat?

Our Speakers

Andy Georgiou

ICAP Founder and Children's Activity Specialist

Kelly Jenkins

Founder, Wales CASA and Beaming Babies

Felicity Sandford

Founder, Amazing Futures and LEAP Networking Group

Reserve your place for
Business Growth 2021

Any questions?

Get in touch with us today.
Call 0333 339 1615 or email

Pip Wilkins

Pip Wilkins is the Chief Executive of the British Franchise Association (bfa). With 25 years’ experience in the franchise sector, Pip has worked her way up within the Association, gaining insight from all areas of the business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge. Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

Theo Millward

Theo Millward is a graduate of Lancaster University with a BBA in Management. In 2016 Theo purchased UK swim school, Swimtime from the founders which teaches 20,000 children a week. Following a multi-award- winning digital transformation, during the global pandemic, Theo and his team founded Franscape, a saas that digitally transforms Franchise brands. FranScape won New Business of the Year at the UK Business Awards.

Andy Georgiou

Andy is the Founder of ICAP and a leading UK Franchise Business Consultant. He is fiercely committed to helping children’s activity providers build successful and profitable businesses. With qualifications in Business Management, Digital Media and Marketing, he has helped build, advise and grow leading 6 and 7 fiqure children’s education, sports and activity brands in the past 17 years.

Frank Sahlein

Frank has been active in the Children’s Activity Center industry as an athlete, coach, business owner, consultant and business broker. He is a native of San Mateo, California and graduated from San Jose State University in California (USA).
Frank was a pioneer of the Children’s Learning Opportunity Center concept from 1976 – 2016 at the Wings Center in Boise, Idaho (USA) – a blend of Sports Instruction, Arts, Education, Entertainment and Outreach programs.
As a business management innovator, Frank has delivered over 1,000 presentations for a variety of Children’s Activity Center industries such as gymnastics, swimming, cheerleading, dance, martial arts/ninja and child care/education.
3rd Level Consulting is a Business Development and Service Provider Partner for private industry companies, associations, and organizations in the USA, Australia, Canada, New Zealand, Singapore, the United Kingdom, Mexico, and Panama.
Two-time recipient of the National Business Leader Award from USA Gymnastics, Frank is the author of “Building Your Business Potential” and “Designing Your Empowered Life”. He is the creator of the SmartEDGE™ Business Applications and Management Certification Courses. He is the co-founder of LEAP Learning and the MetaSpheres Corp, and is the founder and Executive Director of the International Association of Child Development Programs.
His passions include his beautiful wife Lourdes Gonzalez, family, friends, fitness training, transformational reading and travel.